E-health two-side Markets: Implementation and Business Models(paperback)

Vivian Vimarlund

  • 出版商: Academic Press
  • 出版日期: 2016-12-15
  • 售價: $3,390
  • 貴賓價: 9.5$3,221
  • 語言: 英文
  • 頁數: 226
  • 裝訂: Paperback
  • ISBN: 0128052503
  • ISBN-13: 9780128052501
  • 海外代購書籍(需單獨結帳)

商品描述

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.

  • Presents guidelines that can be used as examples of pros and cons in two-side markets
  • Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
  • Includes examples of business models applied in two-side markets, diminishing external effects and failures