Org Design for Design Orgs: Building and Managing In-House Design Teams

Peter Merholz, Kristin Skinner

商品描述

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You’ll discover:

  • Why design’s role has evolved in the digital age
  • How to infuse design into every product and service experience
  • The 12 qualities of effective design organizations
  • How to structure your design team through a Centralized Partnership
  • Design team roles and evolution
  • The process of recruiting and hiring designers
  • How to manage your design team and promote professional growth

商品描述(中文翻譯)

設計已成為用戶與當今複雜且快速發展的數位體驗之間的關鍵環節,設計師開始參與有關企業最終提供的產品和服務的戰略對話。這導致公司以前所未有的速度建立內部數位/體驗設計團隊,但其中許多公司並不了解如何充分利用這項投資。本實用指南提供了在組織內創建和領導設計團隊的指導方針,並探討如何將設計作為更廣泛戰略規劃的一部分。

您將會發現:

- 為何設計在數位時代的角色已經演變
- 如何將設計融入每個產品和服務體驗中
- 有效設計組織的12個特質
- 如何通過中央合作夥伴關係組織您的設計團隊
- 設計團隊的角色和發展
- 招聘和聘用設計師的過程
- 如何管理您的設計團隊並促進專業成長