The Business of Precision Medicine: How to Create and Develop a Sustainable and Scalable Business in Precision Medicine

The Business of Precision Medicine: How to Create and Develop a Sustainable and Scalable Business in Precisions Medicine bridges knowledge gaps and brings true business advantage to those seeking to harness fresh opportunities in todays' global precision medicine landscape. Beginning with a basic overview of the precision medicine paradigm shift, this book provides in-depth case studies of companies, start-ups, and institutions of various kinds in the public and private sectors, demonstrating how they successfully adopted new genomic technologies and databases--including bioinformatics tools, genetic signatures and gene panels--to build robust and scalable businesses.

The book's author, Dr. Corpas, offers sound, evidence-driven approaches to incorporate genomic data discovery and access, DNA testing and diagnosis, direct to consumer genetic testing, genomics in individual health planning, biomarker development, companion diagnostics and clinical trials into a commercial strategy.

With robust case studies and thoughtful business frameworks, the book supports a diverse community of industry professionals, clinicians and entrepreneurs driving the evolution of precision medicine.

• Teaches readers how to plan a business strategy that considers the impact of future research and clinical implementation of precision medicine
• Helps users successfully navigate the regulatory environment that frames technology applications in precision medicine
• Provides the necessary information needed to adopt the fast-evolving 'data landscapes' and big data innovation frameworks
• Presents a variety of viable commercial models surrounding bio banking, bioinformatics and genomic analysis for stratified medicine

《精準醫學的商業：如何在精準醫學領域創建和發展可持續且可擴展的業務》填補了知識空白，為那些希望在當今全球精準醫學領域中抓住新機遇的人帶來真正的商業優勢。本書首先提供了精準醫學範式轉變的基本概述，並深入研究了各種類型的公司、初創企業和公私部門機構的案例研究，展示了它們如何成功地採用新的基因組技術和數據庫，包括生物信息學工具、基因標誌和基因面板，來建立強大且可擴展的業務。

本書的作者Corpas博士提供了一種以證據為基礎的方法，將基因組數據發現和訪問、DNA測試和診斷、直接面向消費者的基因測試、個體健康計劃中的基因組學、生物標記開發、伴侶診斷和臨床試驗納入商業策略。

通過強大的案例研究和深思熟慮的商業框架，本書支持著一個多元化的社群，包括行業專業人士、臨床醫生和推動精準醫學發展的企業家。

本書教讀者如何制定商業策略，考慮未來精準醫學研究和臨床應用的影響；幫助使用者成功應對精準醫學技術應用的監管環境；提供了採用快速發展的“數據景觀”和大數據創新框架所需的必要信息；呈現了圍繞生物庫、生物信息學和基因組分析的多種可行商業模型，以支持分層醫學。