Analyzing E-Commerce and Internet Law Interactive Workbook

J. Dianne Brinson, Benay Dara-Abrams, Drew Dara-Abrams, Jennifer Masek, Ruth McDunn, Bebo White

  • 出版商: Prentice Hall
  • 出版日期: 2001-04-20
  • 定價: $1,100
  • 售價: 2.7$299
  • 語言: 英文
  • 頁數: 576
  • 裝訂: Paperback
  • ISBN: 0130858986
  • ISBN-13: 9780130858986
  • 相關分類: 電子商務 E-commerce
  • 立即出貨(限量) (庫存=1)

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商品描述

  • The hands-on workbook for building advanced e-commerce and websites!
  • Strategy, tactics, planning, deployment, maintenance, and more
  • B2B, B2C, extranets, supply chain management, intranets, and Web sites
  • Up-to-the-minute, "must-read" coverage of Internet law

The Advanced Web Site Architecture Series
Endorsed by the World Organization of Webmasters (WOW), serving webmasters worldwide.

Master the skills you need to succeed in e-commerce-fast!

This user-friendly, interactive workbook delivers all the knowledge you'll need to start building state-of-the-art Web and e-commerce sites right now! It's your practical, in-depth guide to all the key strategic, technical, financial, and architectural issues associated with deploying leading-edge e-commerce sites, intranets, extranets, and more. From planning to site management, traffic analysis to intellectual property issues, it's here—organized for easy learning and rapid mastery! You'll find expert coverage of all this, and more:

  • Intranets: planning, technical decisions, policies, budgets, pilot projects, and management
  • Extranets: business strategy, architecture, security, budgeting, and community development
  • E-commerce: business-to-business, business-to-consumer, supply chain management, and security
  • Site management: content updates, avoiding "link rot," log file analysis, and planning for growth
  • Legacy systems integration: evaluation, business services integration, back-end systems, and more
  • Internet law: Copyright, liability, development contracts, terms and conditions, DNS name ownership, and more

E-business strategy, tactics, technology, management, security, law—this book covers it all, hands on! If you need in-depth insight into e-commerce and website management-and you need it right now—then you need Exploring E-Commerce, Site Management, and Internet Law!

Table of Contents

From the Editor.
Executive Foreword.
Introduction.
About the Authors.
1. Intranets.
2. Extranets.
3. Internet Usage.
4. Legacy Systems Integration.
5. Electronic Commerce Strategy.
6. Electronic Commerce Tools.
7. Getting Started Managing Your Web Site.
8. Site Maintenance.
9. Site Traffic.
10. Growth, Revision, and Migration.
11. Getting Started on the Web.
12. Advanced Features and Accessibility.
13. Copyright Law Basics.
14. Steering Clear of Copyright Infringement.
15. Other Important Laws.
16. System Operator Liability for Copyright Infringement by Users.
17. Web Development Agreements.
18. Linking, Framing, Caching, and Meta Tags.
19. Web Site Terms of Use and Clickwraps.
20. Domain Names.
Appendix: Answers to Self-Review Questions.
Index.

商品描述(中文翻譯)

這是一本關於建立高級電子商務和網站的實踐工作手冊!
策略、戰術、規劃、部署、維護等等
B2B、B2C、外部網、供應鏈管理、內部網和網站
最新的、必讀的互聯網法律覆蓋範圍

高級網站架構系列
獲得全球網站管理員組織(WOW)的認可,為全球網站管理員提供服務。

快速掌握在電子商務中取得成功所需的技能!

這本用戶友好的互動式工作手冊提供了您需要開始建立最先進的網絡和電子商務網站所需的所有知識!這是您實用、深入的指南,涵蓋了與部署領先的電子商務網站、內部網、外部網等相關的所有關鍵戰略、技術、財務和架構問題。從規劃到網站管理,從流量分析到知識產權問題,這裡都有一切,並且為了便於學習和快速掌握而有組織地呈現!您將找到專家對以下所有內容的詳細介紹,以及更多內容:

內部網:規劃、技術決策、政策、預算、試點項目和管理
外部網:商業策略、架構、安全、預算和社區發展
電子商務:企業對企業、企業對消費者、供應鏈管理和安全
網站管理:內容更新、避免“鏈接腐爛”、日誌文件分析和規劃增長
舊系統集成:評估、業務服務集成、後端系統等等
互聯網法律:版權、責任、開發合同、條款和條件、DNS名稱所有權等等

電子商務策略、戰術、技術、管理、安全、法律-這本書涵蓋了所有,實踐操作!如果您需要深入了解電子商務和網站管理,並且需要立即獲得-那麼您需要《探索電子商務、網站管理和互聯網法律》!

目錄
編者的話
執行主席的前言
介紹
關於作者
1. 內部網
2. 外部網
3. 互聯網使用
4. 舊系統集成
5. 電子商務策略
6. 電子商務工具
7. 開始管理您的網站
8. 網站維護
9. 網站流量
10. 增長、修訂和遷移
11. 開始網絡
12. 高級功能和可訪問性
13. 版權法基礎知識
14. 避免版權侵權
15. 其他重要法律
16. 系統操作者對用戶版權侵權的責任
17. 網絡開發協議
18. 鏈接、框架、緩存和元標籤
19. 網站使用條款和點擊包裝
20. 域名
附錄:自我審查問題的答案
索引