100 Things Every Designer Needs to Know About People (Paperback)

Susan Weinschenk

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商品描述

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

商品描述(中文翻譯)

如果你想要設計直觀且引人入勝的網站、應用程式、印刷品或產品,那麼你需要了解人們行為背後的心理學。《100 Things Every Designer Needs to Know About People》探索了意識心理學的基礎和最新研究,並將其應用於設計中。什麼能夠吸引並保持注意力?周邊視覺和中央視覺哪個更重要?一次提供太多資訊是否過多?如何激勵人們繼續進行下一步?如果你希望人們在線上或離線閱讀文字,應該使用什麼行長?顏色呢?圖像呢?字體類型真的重要嗎?這些只是書中回答的一部分問題。

這本書不僅僅是一套指南,而是深入探討了人們的心理。Weinschenk博士分享了心理學研究並展示了許多實例,讓你能夠設計直觀且引人入勝的印刷品、網頁、應用程式和產品,以符合人們的思考、工作和娛樂方式。