Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)

Alexander Osterwalder, Yves Pigneur

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商品描述

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

 

商品描述(中文翻譯)

《商業模式創新》是一本為有遠見、改變者和挑戰者而設的手冊,旨在打破過時的商業模式,設計未來的企業。如果您的組織需要適應嚴酷的新現實,但尚未擁有能讓您超越競爭對手的策略,那麼您需要《商業模式創新》。

這本書由來自45個國家的470位「商業模式畫布」實踐者共同創作,以美麗、高度視覺化的四色設計呈現,將強大的戰略思想和工具變得易於在您的組織中實施。它解釋了基於領先商業思想家的概念的最常見的商業模式模式,並幫助您重新詮釋它們以適應您自己的情境。您將學習如何系統地理解、設計和實施一個具有顛覆性影響的商業模式,或者分析和改造一個舊有的商業模式。在此過程中,您將更深入地了解您的客戶、分銷渠道、合作夥伴、收入來源、成本和核心價值主張。

《商業模式創新》介紹了當今領先顧問和全球公司所使用的實用創新技術,包括3M、愛立信、Capgemini、德勤等。它專為那些準備放棄過時思維、擁抱價值創造的新模式的實踐者而設,適用於高管、顧問、企業家和各種組織的領導者。如果您準備改變規則,您就屬於「商業模式創新的一份子!」