Software That Sells: A Practical Guide to Developing and Marketing Your Software Project

Description:

* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success
* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product
* The book fills a void in the current market, and is an ideal read for all IT professionals

 

Table of Contents:

Introduction.

Acknowledgments.

Chapter 1. How Winners Spot Winners.

Chapter 2. What Successful People Ask.

Chapter 3. Plan for Success.

Chapter 4. I Want to Work Here!

Chapter 5. Raising Cash and Kind.

Chapter 6. Development.

Chapter 7. How Not to Reinvent the Wheel.

Chapter 8. Programming without Tears.

Chapter 9. Squashing Bugs at the Source.

Chapter 10. Scoring with Words.

Chapter 11. Before You Say “Go!”—The Release Process.

Chapter 12. Setting Up a Company.

Chapter 13. Pitching the Price.

Chapter 14. Promoting Your Product.

Chapter 15. Going For Higher Volumes.

Chapter 16. Successful Selling.

Chapter 17. How to Keep Customers.

Chapter 18. Plugging the Hole in the Boat.

Chapter 19. Handling Growth.

Chapter 20. Preparing for Further Success.

Appendix A: Search Engine Optimization (or Winner Takes All).

Index.