The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, 2/e (Paperback)

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

在這本全新修訂版的暢銷書《創業神話》中，作者邁克爾·蓋伯揭示了關於創業的種種神話，並展示了常見的假設如何阻礙企業經營。他引導讀者從創業初期的孩提時期，經歷青少年成長的痛苦，到成熟的創業觀點，這是所有成功企業的指導之光。然後，他展示了如何將特許經營的教訓應用於任何企業，無論它是否是一個特許經營。最後，蓋伯強調了在企業中工作和在企業中工作之間的重要但常常被忽視的區別。閱讀完《創業神話再訪》後，您將能夠以可預測和高效的方式發展您的業務。