相關主題
商品描述
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.
New features and topics in this fourth edition include:
- New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts
- A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations
- Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation
- Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies
- A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role
- Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students
This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students' learning and understanding. It is an essential resource for tourism, hospitality and events students.
商品描述(中文翻譯)
《旅遊、款待與活動的策略管理》是首次接觸此主題的學生必備的教材。它向學生介紹了在旅遊、款待和活動背景下的基本策略管理原則，並通過整合大量基於行業的案例研究和示例，使理論變得生動。
本書第四版已全面修訂和更新，以反映這些行業因全球歷史上最重大危機而產生的策略方向重大變化，以及與可持續性相關的顯著技術進步和問題。
本第四版的新特點和主題包括：
- 整合了來自中小企業和大型企業的新國際旅遊、款待和活動案例研究，以展示策略管理理論的應用。還包括新的技術焦點短案例，以及關於COVID-19影響的長期綜合行業案例研究。
- 新增一章關於可持續性和企業社會責任，探討如何將可持續性原則納入旅遊、款待和活動組織的策略中。
- 所有章節均整合了技術內容，探討大數據、人工智慧、外部政治環境、社交媒體和電子行銷、吸收能力和創新。
- 討論了COVID-19的影響和意涵，考慮行業反應、財務影響和未來新興策略。
- 當代觀點整合了近年來出現的廣泛學術文獻和行業發展，特別關注小型組織，認識到它們的關鍵角色。
- 為導師和學生提供的網絡支持，提供了有關如何使用教科書和案例研究的解釋和指導，還有額外的練習和學生視頻鏈接。
本書以易於理解和引人入勝的風格撰寫，結構合理，並在整本書中提供有用的特點，以幫助學生的學習和理解。它是旅遊、款待和活動學生的重要資源。
作者簡介
Nigel G. Evans taught strategy and tourism management for many years in the UK at Northumbria and Teesside Universities, where he was Deputy Dean of the Business School, and at overseas institutions in Hong Kong and Malaysia. In an earlier career he worked for a London-based international tour operator. He has published widely in the tourism and management fields, and his teaching spans MBA and specialist tourism, hospitality and events programs.
作者簡介(中文翻譯)
Nigel G. Evans 在英國的諾森比亞大學和提賽德大學教授策略與旅遊管理多年，曾擔任商學院副院長，並在香港和馬來西亞的海外機構任教。在早期的職業生涯中，他曾為一家位於倫敦的國際旅遊運營商工作。他在旅遊和管理領域發表了大量著作，並教授MBA及專業的旅遊、款待和活動課程。
