Search Engine Optimization: Your visual blueprint for effective Internet marketing, 3/e (Paperback)

Kristopher B. Jones

  • 出版商: Hungry Minds
  • 出版日期: 2013-04-22
  • 定價: $1,225
  • 售價: 2.4$299
  • 語言: 英文
  • 頁數: 336
  • 裝訂: Paperback
  • ISBN: 1118551745
  • ISBN-13: 9781118551745
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 4)

商品描述

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

  • More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
  • This two-color book is the only guide to search engine optimization that is presented in a visual format
  • Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
  • Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

商品描述(中文翻譯)

您的視覺化、逐步指南,由一位網路行銷專家提供的搜尋引擎優化指南。

搜尋引擎優化的技巧和最佳實踐不斷演進。這本視覺化的SEO指南已經完全更新,提供了最新和最有效的方法,讓您的網站在搜尋引擎排名中上升。網路行銷專家克里斯多福·瓊斯(Kristopher Jones)是互動行銷會議的常駐主講人,他以視覺化的方式解釋了所有關鍵概念,讓您可以看到它們的運作方式和應該怎麼做。學習關鍵字生成、內部連結、URL結構、內容創建、使用社交媒體等等。

今天超過70%的企業都有網站;搜尋引擎優化是通過吸引新客戶和增加現有客戶的業務來促進業務增長的重要因素。

這本雙色書是唯一以視覺化方式呈現的搜尋引擎優化指南。

介紹了搜尋引擎行銷原則,包括關鍵字生成、網站結構的內部優化、URL結構、內容創建、外部優化、社交媒體優化等等。

作者是互動行銷和技術會議的熱門主講人和座談會成員。

《搜尋引擎優化:有效網路行銷的視覺化藍圖,第三版》幫助視覺學習者掌握和最大化SEO技巧。