Understanding Business, 12/e

William G. Nickels,James M. McHugh,Susan M. McHugh

  • 出版商: McGraw-Hill Education
  • 出版日期: 2018-05-16
  • 定價: $1,320
  • 售價: $1,320
  • 貴賓價: 9.8$1,294
  • 語言: 英文
  • 頁數: 641
  • ISBN: 126009233X
  • ISBN-13: 9781260092332
  • 相關分類: 商業管理類

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商品描述

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作者簡介

作者:William G. Nickels 
現職:University of Maryland 

作者:James M. McHugh 
現職:St. Louis Community College at Forest Park 

作者:Susan M. McHugh 
現職:Applied Learning Systems

目錄大綱

PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS 
Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment 
Ch 2 Understanding Economics and How It Affects Business 
Ch 3 Doing Business in Global Markets 
Ch 4 Demanding Ethical and Socially Responsible Behavior 

PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS 
Ch 5 How to Form a Business 
Ch 6 Entrepreneurship and Starting a Small Business 

PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS 
Ch 7 Management and Leadership 
Ch 8 Structuring Organizations for Today's Challenges 
Ch 9 Production and Operations Management 

PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES 
Ch10 Motivating Employees 
Ch11 Human Resource Management: Finding and Keeping the Best Employees 
Ch12 Dealing with Union and Employee-Management Issues 

PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS 
Ch13 Marketing: Helping Buyers Buy 
Ch14 Developing and Pricing Goods and Services 
Ch15 Distributing Products 
Ch16 Using Effective Promotions 

PART VI: MANAGING FINANCIAL RESOURCES 
Ch17 Understanding Accounting and Financial Information 
Ch18 Financial Management 
Ch19 Using Securities Markets for Financing and Investing Opportunities 
Ch20 Money, Financial Institutions, and the Federal Reserve