Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations

Matt LeMay

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商品描述

The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work.

Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions.

  • Understand exactly what Agile is and why it matters
  • Use Agile to address your organization’s specific needs and goals
  • Take customer centricity from theory into practice
  • Stop wasting time in "report and critique" meetings and start making better decisions
  • Create a harmonious cycle of learning, collaborating, and delivering
  • Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola

商品描述(中文翻譯)

敏捷運動提供了實際可行的答案,解決了許多企業領導人在快速變化和不可預測的世界中所面臨的問題:我們如何在這樣的環境中保持成功?敏捷已經改變了現代企業建立和交付軟體的方式。這本實用的書籍展示了整個組織,從產品經理和工程師到營銷人員和高管,如何將敏捷應用於工作中。

作者Matt LeMay以清晰、不帶行話的方式解釋了敏捷,並提供具體可行的步驟,幫助任何團隊將敏捷的價值觀和原則付諸實踐。來自各種組織的實例,包括小型非營利組織和全球金融企業,生動展示了敏捷在不同行業和職能中的實際應用。

- 瞭解敏捷的定義和重要性
- 使用敏捷解決組織的特定需求和目標
- 將客戶至中心理論付諸實踐
- 不再浪費時間在「報告和評論」的會議上,開始做出更好的決策
- 創造一個學習、協作和交付的和諧循環
- 向IBM、Spotify和可口可樂等公司的敏捷專家學習