Essentials of Economics, 9/e (Paperback)

Overview
Provide a concise, approachable introduction to the principles of economics that can be taught in one semester while allowing all types of students to quickly grasp essential economic concepts for a strong foundation with Mankiw’s popular ESSENTIALS OF ECONOMICS, 9E. Part of the most widely-used series in economics classrooms worldwide, this edition covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates, relevant examples and carefully crafted content written by leading economics author Gregory Mankiw work seamlessly with the latest MindTap digital course solutions and powerful student-focused resources. A team of award-winning teaching economists have further strengthened this edition's industry-leading ancillary package with even more relevance, engagement and interactive learning opportunities in addition to features such as the highly acclaimed Graph Builder and enhanced Adaptive Test Prep. Trust ESSENTIALS OF ECONOMICS, 9E to help your students master key principles of economics today.

• What's New
  • NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" BOXED FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. You and your students stay up to date on the today’s economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on economic decisions today.
  • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest essential developments in economics today. The most comprehensive updates include coverage of measuring a nation’s income (Ch. 15), measuring the cost of living (Ch. 16), production and growth (Ch. 17), and unemployment and its natural rate (Ch. 20).
  • MINDTAP ONLINE RESOURCES PROVIDE THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING TODAY. Powerful student-focused resources within MindTap respond to the individualized needs of introductory economics students with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. MindTap gives you, the instructor, the flexibility to create the concise economics course you want using either publisher-provided material, your own material or third-party materials.
  • "EXPLORE MINDTAP FOR MANKIW 9E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO UTILIZE MINDTAP MOST EFFECTIVELY. This short video-based exercise is assignable and the perfect primer to maximize each student’s effectiveness in using MindTap starting on the first day of class. This video tutorial supports your students with a quick understanding of the multitude of student-focus resources available to them in this edition. The video efficiently highlights the advantages of MindTap, including the interactive eReader, StudyHub, Adaptive Test Prep, and Graph Builder.
  • GRAPH BUILDER ALLOWS STUDENTS TO MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, Graph Builder interactive exercises in MindTap help your students first understand complex graphs by decomposing a graph into finite steps that build upon one another, then practice graphing by drawing out a similar scenario from scratch. This drawing method supports the kinesthetic learning approach valued by instructors, like you -- all within the context of the interactive eBook.
  • UPDATED BEST-SELLING ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- NOW OFFERS MORE. The 9th Edition Aplia question sets are completely redesigned to more closely aligned to this edition’s Problems and Application questions at the end of each chapter. Updated Aplia technology also offers an optimized mobile experience on the iPad with improved graphing tool precision and better grading functionality for your and your students' convenience.
  • ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 test bank-style questions. More than half of these questions offer corresponding Quick Coach videos, designed to support your students at their most teachable moments, particularly when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.
  • ALL-NEW “ASK THE EXPERTS” BOXES FEATURE OPINIONS FROM THE WORLD’S MOST PROMINENT ECONOMISTS. This timely learning feature highlights the IGM Economics Experts Panel, which surveys several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and respond whether they agree with it, disagree with it, or are uncertain. The insights from this feature demonstrate to your students situations when economists are united, when they are divided, and when they simply don’t know what to think.
  • NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP REFLECTS THE UNIQUE MANKIW APPROACH. This new assignable video series supports students both as they prepare for class and as they prepare for exams. The engaging videos offer an alternative to reading the text and are appropriately divided into manageable segments that allow students to focus only on concepts they find most challenging. Fresh examples are seamlessly aligned to the approach and the student-oriented language of Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
  • DIGITAL IMPLEMENTATION GUIDE (DIG) RESOURCE SUPPORTS TODAY'S TEACHING ECONOMISTS. This helpful new resource was developed to help you bring more engagement to the classroom with innovative teaching tools that enhance the classroom experience. You’ll find quick guides to commonly used features in MindTap that will save you time. In addition, a robust chapter overview highlights key digital features and details how and when it’s best to use them in your course.

概述
Mankiw的《經濟學要義，第9版》提供了簡潔易懂的經濟學原理介紹，可以在一個學期內教授，讓各種類型的學生快速掌握基本的經濟概念，為他們打下堅實的基礎。作為全球經濟學課堂上使用最廣泛的系列之一，本版只涵蓋最重要的原則，避免過多細節給學生帶來壓力。由領先的經濟學作家Gregory Mankiw精心撰寫的廣泛更新、相關實例和精心製作的內容與最新的MindTap數字課程解決方案和強大的以學生為中心的資源無縫配合。一支屢獲殊榮的教學經濟學家團隊進一步加強了本版的領先業界的附屬包裝，提供更多的相關性、參與度和互動學習機會，以及廣受好評的圖形生成器和增強的自適應測試準備等功能。相信《經濟學要義，第9版》能幫助學生們今天掌握經濟學的關鍵原則。

新特點
- 大量新的和更新的「新聞」、「FYI」和「案例研究」方塊功能突出了最近和重要的經濟事件。這些功能突出了近期的經濟變化和發展，讓您和學生們能夠及時了解這些事件對當今經濟決策的重要性。
- 廣泛更新的相關、當前的經濟主題涵蓋了最新的經濟發展。最全面的更新包括對測量國家收入（第15章）、測量生活成本（第16章）、生產和增長（第17章）以及失業及其自然率（第20章）的涵蓋。
- MindTap在教育出版領域提供了最先進的數字課程解決方案。MindTap內強大的以學生為中心的資源能夠滿足入門經濟學學生的個性化需求，包括指定的學習路徑、圖形生成工具、引人入勝的多媒體資源和測試準備工具。MindTap讓您作為教師有彈性地使用出版商提供的材料、自己的材料或第三方材料來創建簡潔的經濟學課程。
- 「探索Mankiw 9E的MindTap：視頻教程」向學生展示如何最有效地使用MindTap。這個短視頻練習可以指派給學生，是在課堂第一天開始使用MindTap的完美入門。這個視頻教程通過快速介紹本版中提供給學生的眾多以學生為中心的資源，有效地突出了MindTap的優勢，包括互動電子書、StudyHub、自適應測試準備和圖形生成器。
- 圖形生成器允許學生逐步理解複雜的圖形。專為入門經濟學學生設計的MindTap中的圖形生成器互動練習，幫助學生通過將圖形分解為有限的步驟來理解複雜的圖形，然後通過從頭開始繪製類似情景來練習繪圖。這種繪圖方法支持教師所重視的動作學習方法，並且在互動電子書的背景下進行。
- 更新的暢銷在線作業解決方案——MindTap中的Aplia現在提供更多功能。第9版的Aplia問題集完全重新設計，以更緊密地配合本版的內容。

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.

Part V: Firm Behavior and the Organization of Industry.
12. The Costs of Production.
13. Firms in Competitive Markets.
14. Monopoly.

Part VI: THE DATA OF MACROECONOMICS.
15. Measuring a Nation’s Income.
16. Measuring the Cost of Living.

Part VII: THE REAL ECONOMY IN THE LONG RUN.
17. Production and Growth.
18. Saving, Investment, and the Financial System.
19. The Basic Tools of Finance.
20. Unemployment and Its Natural Rate.

Part VIII: MONEY AND PRICES IN THE LONG RUN.
21. The Monetary System.
22. Money Growth and Inflation.

Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.
23. Aggregate Demand and Aggregate Supply.
24. The Influence of Monetary and Fiscal Policy on Aggregate Demand.

Glossary.
Index.

目錄

第一部分：介紹

1. 經濟學的十個原則

2. 如何像經濟學家一樣思考

3. 相互依賴和貿易的收益



第二部分：市場運作方式

4. 市場供求力量

5. 彈性及其應用

6. 供求和政府政策



第三部分：市場和福利

7. 消費者、生產者和市場效率

8. 應用：稅收成本

9. 應用：國際貿易



第四部分：公共部門的經濟學

10. 外部性

11. 公共財和共有資源



第五部分：企業行為和產業組織

12. 生產成本

13. 競爭市場中的企業

14. 壟斷



第六部分：宏觀經濟學的數據

15. 測量一個國家的收入

16. 測量生活成本



第七部分：長期的實際經濟

17. 生產和增長

18. 儲蓄、投資和金融體系

19. 財務的基本工具

20. 失業及其自然率



第八部分：長期的貨幣和價格

21. 貨幣體系

22. 貨幣增長和通脹



第九部分：短期經濟波動

23. 總需求和總供給

24. 貨幣和財政政策對總需求的影響



詞彙表

索引