slide:ology: The Art and Science of Creating Great Presentations (Paperback)

Nancy Duarte

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商品描述

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

  • Connect with specific audiences
  • Turn ideas into informative graphics
  • Use sketching and diagramming techniques effectively
  • Create graphics that enable audiences to process information easily
  • Develop truly influential presentations
  • Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.

商品描述(中文翻譯)

無論你在組織階梯的哪個位置,很有可能你已經向同事、老闆、客戶或大眾進行過一次重要的演示。演示軟體是少數需要專業人士幾乎每天都要進行視覺思考的工具之一。但與口語技巧不同,有效的視覺表達並不容易、自然,也不會在學校或商業培訓課程中主動教授。《slide:ology》填補了這個空白。

這本書由Nancy Duarte撰寫,她是Duarte Design的總裁兼首席執行官,該公司為奧斯卡獲獎紀錄片《不方便的真相》創作了演示。這本書充滿了實用的視覺故事開發方法,任何人都可以應用。該書結合了概念思維和啟發性設計,並提供了來自世界領先品牌的深入案例研究。通過《slide:ology》,你將學會:

- 與特定觀眾建立聯繫
- 將想法轉化為資訊圖形
- 有效地使用素描和圖表技巧
- 創建讓觀眾輕鬆處理資訊的圖形
- 開發真正有影響力的演示
- 充分利用演示技術的優勢

數以百萬計的演示和數十億張投影片已經製作出來,其中大部分都未能達到目標。《slide:ology》將通過教你如何成為一個視覺思考者來挑戰你傳統的投影片創作方法。同時,它將通過為你的事業創造動力來幫助你的職業生涯。