Digital and Social Media Marketing: Emerging Applications and Theoretical Development
Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P.
- 出版商: Springer
- 出版日期: 2019-11-20
- 售價: $8,420
- 貴賓價: 9.5 折 $7,999
- 語言: 英文
- 頁數: 339
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3030243737
- ISBN-13: 9783030243739
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
作者簡介
Ganesh Prasad Sahu is a Professor and Head of the School of Management Studies at Motilal Nehru National Institute of Technology Allahabad, Pryagraj, India. His research interests are in the areas of MIS, E-governance, Green Information Systems, and related areas.
Hatice Kizgin is a Senior Lecturer in Marketing and REF environment Deputy Lead at Swansea University, UK. Her research has investigated immigrants' consumer behaviour and their acculturation trends. Her special research interest is into the non- Western communities with a strong positivist approach to research.
Nitish Singh is a Professor of International Business at the Boeing Institute of International Business, Saint Louis University. His research interests span the areas of global e-commerce, localization, cross-cultural consumer behavior, sustainability and ethics.
Bidit L. Dey is a Senior Lecturer in marketing and MBA Director at Brunel Business School, Brunel University London. His research interest revolves around the adoption and use of technologies at the bottom of the economic pyramid and acculturation of ethnic communities in multicultural environments. He is also a member of the British Association for South Asian Studies (BASAS), Academy of Marketing (AM), British Academy of Management (BAM) and Chartered Institute of Marketing (CIM) and the Co-Chair of the Qualitative Inquiry SIG at the Academy of Marketing.Anabel Gutierrez is a Senior Lecturer in Digital Marketing at the University of Kent with over 25 years of academic experience which she has balanced with industrial practice gained from consultancy work in IT projects for both private and public sectors. Her research interest areas are in innovation and adoption of emerging technologies for the digital economy with particular interest on data privacy concerns, the use of data to understand consumer behaviour and how to improve data-driven decision making. Currently, she is a member of the SAS UK & Ireland Academic Advisory Board.
Yogesh K. Dwivedi is a Professor of Digital Marketing and Innovation, the University Dean of Academic Leadership (REF Research Environment), Founding Director of the Emerging Markets Research Centre (EMaRC) and Co-Director of Research at the School of Management, Swansea University, Wales, UK. Professor Dwivedi is also currently leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital marketing particularly in the context of emerging markets. Professor Dwivedi is an Associate Editor of the European Journal of Marketing, Government Information Quarterly and International Journal of Electronic Government Research, and Senior Editor of the Journal of Electronic Commerce Research.