Internet Business Models and Strategies : Text and Cases, 2/e (Hardcover)

Allan Afuah, Christopher L. Tucci

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商品描述

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Contents

Part I – The Internet
   Chapter 1. Introduction and Overview
   Chapter 2. Overview of Internet Technology and Value Network
   Chapter 3. Competitive Landscape-Changing Properties of the Internet
  Part II – Components, Linkages, Dynamics, and Evaluation of Business Models
   Chapter 4. Components of a Business Model
   Chapter 5. Dynamics of Business Models (rewritten new chapter)
   Chapter 6. Taxonomy of Internet Business Models (new)
   Chapter 7. Value Configurations and the Internet
   Chapter 8. Valuing and Financing an Internet Start-Up
   Chapter 9. Appraisals of Internet Business Models (expanded into new chapter)
  Part III – The Role of Competitive and Macro Environments
   Chapter 10. Competitive and Macro Environments
  Part IV – Applying the Concepts, Models, and Tools
   Chapter 11. The General Manager and the Internet
   Chapter 12. Sample Analysis of an Internet Business Model Case
  Part V – Cases
    Case 1. Broadcast.com
    Case 2. Webvan: Reinventing the Milkman
    Case 3. Reflect.com: Burn the Ship (new)
    Case 4. VerticalNet
    Case 5. Live READS: Valuing an e-Book Startup (new)
    Case 6. Beyond Interactive
    Case 7. Hotmail: Free email for sale
    Case 8 GMBuyPower
    Case 9 iVillage
    Case 10 eBay, Inc.
    Case 11 Microsoft: X-Box online (new)
    Case 12 Sun Microsystems
    Case 13 Oscar: The Open Source Car Project (new)
    Case 14 E*trade: “A lust for being different” (new)
    Case 15 RIM: Blackberry: Wireless e-mail…the killer App? (new)
    Case 16 Sprint PCS: Winning the Wireless War? (new)
    Case 17 Napster: The Giant Online Pirate Bazaar? (new)

商品描述(中文翻譯)

《Afuah和Tucci的網絡商業模型和策略:文本和案例,第二版》依據研究成果,發展並整合了一個框架,幫助學生理解影響企業績效的因素以及商業模型在互聯網時代中的核心作用。在本書的第一部分,Afuah和Tucci探討了互聯網模型所依賴的概念。第二部分提供了互聯網公司和實體公司的案例,這些公司必須制定並執行成功的商業模型和策略。

目錄:
第一部分 - 互聯網
第1章 簡介和概述
第2章 互聯網技術和價值網絡概述
第3章 競爭環境-互聯網的變革特性
第二部分 - 商業模型的組成部分、聯繫、動態和評估
第4章 商業模型的組成部分
第5章 商業模型的動態(全新重寫的章節)
第6章 互聯網商業模型的分類(全新章節)
第7章 互聯網的價值配置
第8章 估值和融資互聯網初創企業
第9章 互聯網商業模型的評估(擴展為全新章節)
第三部分 - 競爭和宏觀環境的角色
第10章 競爭和宏觀環境
第四部分 - 應用概念、模型和工具
第11章 總經理和互聯網
第12章 互聯網商業模型案例分析示例
第五部分 - 案例
案例1:Broadcast.com
案例2:Webvan:重新定義送奶員
案例3:Reflect.com:燒掉船(全新)
案例4:VerticalNet
案例5:Live READS:評估一個電子書初創企業(全新)
案例6:Beyond Interactive
案例7:Hotmail:免費郵件出售
案例8:GMBuyPower
案例9:iVillage
案例10:eBay, Inc.
案例11:Microsoft:X-Box在線(全新)
案例12:Sun Microsystems
案例13:Oscar:開源汽車項目(全新)
案例14:E*trade:“對不同的渴望”(全新)
案例15:RIM:Blackberry:無線郵件...殺手級應用?(全新)
案例16:Sprint PCS:贏得無線戰爭?(全新)
案例17:Napster:巨大的在線海盜市場?(全新)