Internet Business Models and Strategies : Text and Cases, 2/e (Hardcover)

Allan Afuah, Christopher L. Tucci

  • 出版商: McGraw-Hill
  • 出版日期: 2002-08-01
  • 售價: $800
  • 貴賓價: 9.5$760
  • 語言: 英文
  • 頁數: 480
  • 裝訂: Hardcover
  • ISBN: 0071151230
  • ISBN-13: 9780071151238

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商品描述

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Contents

Part I – The Internet
   Chapter 1. Introduction and Overview
   Chapter 2. Overview of Internet Technology and Value Network
   Chapter 3. Competitive Landscape-Changing Properties of the Internet
  Part II – Components, Linkages, Dynamics, and Evaluation of Business Models
   Chapter 4. Components of a Business Model
   Chapter 5. Dynamics of Business Models (rewritten new chapter)
   Chapter 6. Taxonomy of Internet Business Models (new)
   Chapter 7. Value Configurations and the Internet
   Chapter 8. Valuing and Financing an Internet Start-Up
   Chapter 9. Appraisals of Internet Business Models (expanded into new chapter)
  Part III – The Role of Competitive and Macro Environments
   Chapter 10. Competitive and Macro Environments
  Part IV – Applying the Concepts, Models, and Tools
   Chapter 11. The General Manager and the Internet
   Chapter 12. Sample Analysis of an Internet Business Model Case
  Part V – Cases
    Case 1. Broadcast.com
    Case 2. Webvan: Reinventing the Milkman
    Case 3. Reflect.com: Burn the Ship (new)
    Case 4. VerticalNet
    Case 5. Live READS: Valuing an e-Book Startup (new)
    Case 6. Beyond Interactive
    Case 7. Hotmail: Free email for sale
    Case 8 GMBuyPower
    Case 9 iVillage
    Case 10 eBay, Inc.
    Case 11 Microsoft: X-Box online (new)
    Case 12 Sun Microsystems
    Case 13 Oscar: The Open Source Car Project (new)
    Case 14 E*trade: “A lust for being different” (new)
    Case 15 RIM: Blackberry: Wireless e-mail…the killer App? (new)
    Case 16 Sprint PCS: Winning the Wireless War? (new)
    Case 17 Napster: The Giant Online Pirate Bazaar? (new)