Strategic Management of Technology and Innovation, 4/e

Description

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

Table of Contents

PART I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY A GENERAL MANAGEMENT PERSPECTIVE

Technological Innovation

Technological Innovation and Strategy

DESIGN AND IMPLEMENTATION OF TECHNOLOGY STRATEGY: AN EVOLUTIONARY PERSPECTIVE

Technological Evolution

Industry Context

Organizational Context

Strategic Action

PART III ENACTMENT OF TECHNOLOGY STRATEGY-DEVELOPING A FIRM’S INNOVATIVE CAPABILITIES

Internal and External Sources of Technology

Internal Corporate Venturing

PART IV ENACTMENT OF TECHNOLOGY STRATEGY: CREATING AND IMPLEMENTING A PRODUCT DEVELOPMENT STRATEGY

New Product Development

Building Competences/Capabilities Through New Product Development

PART V Conclusion: Innovation Challenges in Established Firms

描述
《技術與創新的戰略管理》第四版由Burgelman、Christensen和Wheelwright繼續保持其無與倫比的市場領導地位，通過結合文本、閱讀材料和案例，將最新的商業研究應用於這些關鍵的商業挑戰。新合著者Clay Christensen通過幾個新案例提供了他對創新管理和新市場進入的見解。本版中約40％的案例是全新的。《技術與創新的戰略管理》從產品線、業務單位和企業層面的總經理的角度來進行探討。本書不僅詳細研究了這些層面的每一個細節，還討論了不同層面的總經理之間的互動 - 例如，產品戰略與業務單位戰略之間的契合，以及業務和企業層面技術戰略之間的聯繫。本書的每一部分都以一個簡介章節開始，概述了整體框架並提供了現有文獻中的關鍵工具和研究結果的簡要討論。每個部分的其餘部分提供了一些精選的研討會閱讀材料和案例研究。幾乎所有的案例都涉及最近的事件和情況，包括一些與互聯網的影響有關的案例。然而，一些“經典”案例被保留下來，因為它們以一種明確的方式捕捉了一個永恆的問題或問題，其撰寫的歷史日期是無關緊要的。

目錄
第一部分 簡介：整合技術和戰略的總經理視角
技術創新
技術創新和戰略
技術戰略的設計和實施：一個演化的視角
技術演化
行業背景
組織背景