Business Research Methods, 11/e (IE-Paperback)

Cooper, Schindler

  • 出版商: McGraw-Hill Education
  • 出版日期: 2010-08-25
  • 售價: $1,180
  • 貴賓價: 9.8$1,156
  • 語言: 英文
  • 頁數: 864
  • ISBN: 0071289224
  • ISBN-13: 9780071289221

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<內容簡介>

●Emphasizes managerial decision making: A business focus has been integrated throughout the text. Students are presented with a "real-world" approach to business research topics and how they are used in business.
●Visually integrated text and graphics: The authors show how one decision affects other decisions in their research-process graphic models; 31 integrated process models are include throughout the text.
●Focuses on interpretation of data: The authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. This provides students with the opportunity to develop their skills and experience in interpreting data, which, in turn, contributes to helping them develop better managerial skills.
●References and website assets: The Online Learning Center includes sample proposals, sample instruments, sample research reports, and more. These are perfect to provide guidance to student class-based research projects or to use as a discussion assignment, providing the student a richer learning experience. Real world video cases are available free to adopters in the Online Learning Center.

 

<章節目錄>

PART I: INTRODUCTION TO BUSINESS RESEARCH
Ch 1 Research in Business
Ch 2 Ethics in Business Research
Ch 3 Thinking Like a Researcher
Ch 4 The Research Process: An Overview
Ch 5 Clarifying the Research Question through Secondary Data and Exploration

PART II: THE DESIGN OF BUSINESS RESEARCH
Ch 6 Research Design: An Overview
Ch 7 Qualitative Research
Ch 8 Observation Studies
Ch 9 Experiments
Ch10 Surveys

PART III: THE SOURCES AND COLLECTION OF DATA
Ch11 Measurement
Ch12 Measurement Scales
Ch13 Questionnaires and Instruments
Ch14 Sampling

PART IV: ANALYSIS AND PRESENTATION OF DATA
Ch15 Data Preparation and Description
Ch16 Exploring, Displaying, and Examining Data
Ch17 Hypothesis Testing
Ch18 Measures of Association
Ch19 Multivariate Analysis: An Overview
Ch20 Presenting Insights and Findings: Written Reports
Ch21 Presenting Insights and Findings: Oral Presentations