Creating Digital Content : Video Production for Web, Broadcast, and Cinema (Paperback) (數位內容創作:網路、廣播與電影的影片製作)
Brian McKernan, John R. Rice
- 出版商: McGraw-Hill Education
- 出版日期: 2001-09-26
- 售價: $1,800
- 貴賓價: 9.5 折 $1,710
- 語言: 英文
- 頁數: 350
- 裝訂: Paperback
- ISBN: 0071377441
- ISBN-13: 9780071377447
-
相關分類:
行銷/網路行銷 Marketing、電子商務 E-commerce
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商品描述
Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is content, a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the worlds favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.Edited by two industry experts at the forefront of the content revolution, Creating Digital Content includes chapters on:
* Digital Cinema
* High Definition (24P) Production
* Streaming
Media
* Datacasting
* Webcasting
* Interactive television
* Asset
Management
* DVD
* Interviews with George Lucas and James Cameron
*And
much more
Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment.
At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is THE guidebook for surviving--and thriving--in the digital content-creation age.
Contents
Introduction THROW ANOTHER ANALOG
ON THE DIGITAL FIRE:CONFESSIONS OF A DIGITAL CONTENT CREATOR
WHAT HAPPENED TO CONVERGENCE? CHAPTER 1: A DIGITAL PRIMER,
SCHUBIN-STYLE CHAPTER 2: ANY CONTENT, ANYWHERE, ANYTIME
CHAPTER 3: CONVERGENCE PROGRAMMING IN SPORTS
CHAPTER 4: THE NEW DIGITAL CONTENT CONSUMER
CHAPTER 5: TOOLS AND THE TRADE CHAPTER
6: THE NONLINEAR AGE CHAPTER 7: DIGITAL RECORDING
CHAPTER 8: CGI AND DIGITAL CONTENT CREATION
CHAPTER 9: AUDIO: MORE THAN HALF THE
PICTURE CHAPTER 10: THE CASE FOR PROFESSIONAL COMMUNICATORS
IN A DIGITAL AGE CHAPTER 11: THE PRACTITIONER’S VIEW
CHAPTER 12: OPENING ONLINE DOORS FOR RICH MEDIA
CHAPTER 13: RICH MEDIA AND LIVESTREAMING MEDIA
CHAPTER 14: THE IMPORTANCE OF WEB-SITE DESIGN
CHAPTER 15: DATACASTING CHAPTER 16: THE
VIDEO “PRINTING PRESS” CHAPTER 17: THE DTV TRANSITION
CHAPTER 18: FORGET HDTV; GET HDTV!
CHAPTER 19: THE PROMISE OF DIGITAL INTERACTIVE TELEVISION
CHAPTER 20: 2000: INTERACTIVE ENHANCED TELEVISION—A HISTORICAL AND CRITICAL
PERSPECTIVE CHAPTER 21: DIGITAL CENTRAL CASTING
CHAPTER 22: PRODUCTION AND POST-PRODUCTION FOR 4:3 AND 16:9
CHAPTER 23: TELEVISION: THE “HIGH DEFINITION”
CHAPTER 24: IN SEARCH OF THE NEW VIEWING EXPERIENCE
CHAPTER 25: COMING TO A THEATRE NEAR YOU:DIGITAL CINEMA
CHAPTER 26: USING 1080/24P OR 1080/60I FOR DIVERSE
PRODUCTION APPLICATIONS CHAPTER 27: LOW-REZ
CHAPTER 28: INTERVIEW WITH GEORGE LUCAS:BREAKING THE
CELLULOID CEILING CHAPTER 29: INTERVIEW WITH JAMES
CAMERON:3D DIGITAL HD Glossary
Index
商品描述(中文翻譯)
加入數位製作革命!
不久之前,電視、電影、影片和其他形式的移動影像存在。現在,在數位時代,所有這些都是內容,一串串的位元提供了更優質的圖像和音頻品質,以及高畫質電視、互動性、電子商務和創造和消費世界上最受歡迎的視覺娛樂和資訊形式的新方式。數位內容創作革命正在引領電視、電影和影片製作進入一個令人興奮和混亂的時代。一代新的價格合理的數位相機和錄影系統正在民主化製作行業,為有才華的電影和影片製作者提供新的機會。同時,有線電視、衛星和互聯網分發正在增加節目分發選擇。《創造數位內容》是一本由業界領先的專家和記者撰寫的一系列章節,幫助您了解這個令人興奮的新時代,這個時代影響著從企業視頻專業人員和大型電影製片廠到地方電視台和有才華的數位電影製作者的每個人。由兩位在內容革命前沿的業界專家編輯,《創造數位內容》包括以下章節:
- 數位電影
- 高畫質(24P)製作
- 流媒體
- 數據廣播
- 網絡廣播
- 互動電視
- 資產管理
- DVD
- 與喬治·盧卡斯和詹姆斯·卡麥隆的訪談
- 還有更多
除了優秀的後期製作教程,作者還提供了對新商業模式的深入解釋,揭示了在數位內容創作環境中生存和獲利的必知信息。
在電視、電影和網絡領域的技術轉型方面,很難找到清晰準確的入門信息,這本書是在數位內容創作時代生存和繁榮的指南。