Creating Digital Content : Video Production for Web, Broadcast, and Cinema (Paperback)
暫譯: 創建數位內容：網路、廣播與電影的影片製作（平裝本）

Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is content, a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the worlds favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.Edited by two industry experts at the forefront of the content revolution, Creating Digital Content includes chapters on:

* Digital Cinema
* High Definition (24P) Production
* Streaming Media
* Datacasting
* Webcasting
* Interactive television
* Asset Management
* DVD
* Interviews with George Lucas and James Cameron
*And much more

Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment.

At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is THE guidebook for surviving--and thriving--in the digital content-creation age.

Contents           

   Introduction     THROW ANOTHER ANALOG ON THE DIGITAL FIRE:CONFESSIONS OF A DIGITAL CONTENT CREATOR    WHAT HAPPENED TO CONVERGENCE?    CHAPTER 1: A DIGITAL PRIMER, SCHUBIN-STYLE     CHAPTER 2: ANY CONTENT, ANYWHERE, ANYTIME     CHAPTER 3: CONVERGENCE PROGRAMMING IN SPORTS     CHAPTER 4: THE NEW DIGITAL CONTENT CONSUMER     CHAPTER 5: TOOLS AND THE TRADE     CHAPTER 6: THE NONLINEAR AGE     CHAPTER 7: DIGITAL RECORDING     CHAPTER 8: CGI AND DIGITAL CONTENT CREATION     CHAPTER 9: AUDIO: MORE THAN HALF THE PICTURE    CHAPTER 10: THE CASE FOR PROFESSIONAL COMMUNICATORS IN A DIGITAL AGE     CHAPTER 11: THE PRACTITIONER’S VIEW     CHAPTER 12: OPENING ONLINE DOORS FOR RICH MEDIA     CHAPTER 13: RICH MEDIA AND LIVESTREAMING MEDIA     CHAPTER 14: THE IMPORTANCE OF WEB-SITE DESIGN     CHAPTER 15: DATACASTING     CHAPTER 16: THE VIDEO “PRINTING PRESS”     CHAPTER 17: THE DTV TRANSITION     CHAPTER 18: FORGET HDTV; GET HDTV!     CHAPTER 19: THE PROMISE OF DIGITAL INTERACTIVE TELEVISION     CHAPTER 20: 2000: INTERACTIVE ENHANCED TELEVISION—A HISTORICAL AND CRITICAL PERSPECTIVE     CHAPTER 21: DIGITAL CENTRAL CASTING     CHAPTER 22: PRODUCTION AND POST-PRODUCTION FOR 4:3 AND 16:9     CHAPTER 23: TELEVISION: THE “HIGH DEFINITION”     CHAPTER 24: IN SEARCH OF THE NEW VIEWING EXPERIENCE     CHAPTER 25: COMING TO A THEATRE NEAR YOU:DIGITAL CINEMA     CHAPTER 26: USING 1080/24P OR 1080/60I FOR DIVERSE PRODUCTION APPLICATIONS     CHAPTER 27: LOW-REZ     CHAPTER 28: INTERVIEW WITH GEORGE LUCAS:BREAKING THE CELLULOID CEILING     CHAPTER 29: INTERVIEW WITH JAMES CAMERON:3D DIGITAL HD      Glossary      Index