The Apple Way
暫譯: 蘋果之道

Jeffrey L. Cruikshank

The Apple Way

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商品描述

Description   

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company

The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game.

This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.

 

 

商品描述(中文翻譯)

**描述**
**顯示如何利用史蒂夫·喬布斯的成功秘訣，在任何公司創造風格和技術的革命**
過去幾年，電腦產業遭遇了重大損失，但有一家公司卻以空前的盈利能力脫穎而出。《Apple 之道》探討了該公司如何結合創新、整合的產品開發、卓越的客戶支持、高效能的企業文化、精美的包裝以及尖端的行銷策略，使業務始終走在前沿，保持競爭優勢。
這本深刻的書籍揭示了該公司的步伐——以及失誤——如何導致其持續的演變，以及你可以從 Apple 學到的教訓。

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