The Apple Way

Description   

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company

The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The Apple Way examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game.

This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.

描述

本書向您展示如何運用史蒂夫·喬布斯的成功秘訣，在任何公司中創造出一場風格和技術的革命。

過去幾年，電腦產業遭受了重大損失，但有一家公司以前所未有的盈利能力崛起。《蘋果之道》探討了這家公司如何結合創新的、整合的產品開發、卓越的客戶支持、高效的企業文化、時尚的包裝和尖端的營銷手法，使業務始終保持在前沿並保持領先地位。

這本富有洞察力的書籍揭示了這家公司的步伐 - 以及錯誤 - 如何導致其持續發展，以及您可以從蘋果身上學到什麼教訓。