Letting Go of the Words: Writing Web Content that Works (Paperback)

Janice (Ginny) Redish

  • 出版商: Morgan Kaufmann
  • 出版日期: 2007-06-29
  • 定價: $1,550
  • 售價: 5.0$775
  • 語言: 英文
  • 頁數: 384
  • 裝訂: Paperback
  • ISBN: 0123694868
  • ISBN-13: 9780123694867
  • 相關分類: Go 程式語言
  • 立即出貨(限量) (庫存=1)

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商品描述

Description

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

“There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.”

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.

This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

This practical, informative book will help anyone creating web content do it better.

Features

  • Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
  • Written in easy-to-read style with many "befores" and "afters."
  • Specific guidelines for web-based press releases, legal notices, and other documents.
  • Tips on making web content accessible for people with special needs.

    Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
  • Table of Contents

    Foreword

    1 Content! Content! Content!
    2 People! People! People!
    3 Starting Well: Home Pages
    4 Getting There: Pathway Pages
    5 Writing Information, Not Documents
    6 Giving Just the Essential Messages
    7 Designing Web Pages for Ease of Use

    Interlude: The New Life of Press Releases

    8 Tuning Up Your Sentences
    9 Using Lists and Tables
    10 Breaking Up Your Text with Headings

    Interlude: Legal Information Can Be Understandable, Too

    11 Using Illustrations Effectively
    12 Writing Meaningful Links
    13 Getting From First Draft to Final Web Page

    Interlude: Creating An Organic Style Guide

    For More Information -- The Bibliography
    Index

    商品描述(中文翻譯)

    描述

    "Redish做了她的功課,並創建了一個全面的網頁寫作問題概述。諷刺的是,我必須建議你閱讀她的每一個字,這樣你就可以找出為什麼你的客戶不會在你的網站上閱讀很多字,以及如何解決這個問題。" - Jakob Nielsen, Nielsen Norman Group首席

    "網絡上至少有120億個網頁。有120億個聲音在說話,但大多數都在說無關緊要的事情。如果這些網頁中只有1%遵從Ginny的實用、清晰的建議,世界將會變得更美好。幸運的是,你可以遵從她的建議來處理你自己網站的100%頁面,所以快來閱讀《放下文字》一書,從今天開始有效地溝通。" - Lou Rosenfeld, 《Information Architecture for the World Wide Web》合著者

    在網絡上,無論是在工作還是在家,我們通常希望快速獲取信息並使用它。我們上網是為了找到問題的答案或完成任務 - 收集信息,只閱讀我們需要的內容。我們都太忙了,沒有時間在網絡上閱讀太多內容。

    這本書將幫助您成功地為網絡用戶撰寫內容。它提供了為網絡創建或修改內容的策略、流程和戰術。它幫助您計劃、組織、撰寫、設計和測試能夠使網絡用戶一再回到您的網站的網絡內容。

    從大師Ginny Redish那裡學習如何為網絡創建可用和有用的內容。Ginny在教導和指導數百名作家、信息設計師和內容擁有者方面具有豐富經驗,教授創建易於掃描、易於閱讀和易於使用的網絡信息的原則和秘訣。

    這本實用、信息豐富的書將幫助任何創建網絡內容的人做得更好。

    特點:
    - 通過全彩插圖和實際網站示例清晰解釋的指南。
    - 以易讀的風格撰寫,包含許多“之前”和“之後”的示例。
    - 針對基於網絡的新聞稿、法律聲明和其他文件的具體指南。
    - 提供使網絡內容適用於特殊需求人群的提示。

    Janice(Ginny)Redish在過去20多年中一直幫助客戶和同事進行清晰溝通。在過去的十年中,她的重點一直是幫助人們創建可用和有用的網站。她是兩本關於可用性的經典書籍的合著者:《A Practical Guide to Usability Testing》(與Joseph Dumas合著)和《User and Task Analysis for Interface Design》(與JoAnn Hackos合著),並獲得了許多獎項。

    目錄:
    - 前言
    - 第1章 內容!內容!內容!
    - 第2章 人!人!人!
    - 第3章 起步:首頁
    - 第4章 前往目的地:路徑頁面
    - 第5章 書寫信息,而不是文件
    - 第6章 傳遞必要的信息
    - 第7章 設計易於使用的網頁

    插曲:新聞稿的新生活

    - 第8章 調整您的句子
    - 第9章 使用列表和表格
    - 第10章 用標題分割文本

    插曲:法律信息也可以易於理解

    - 第11章 有效使用插圖
    - 第12章 書寫有意義的鏈接
    - 第13章 從初稿到最終網頁

    插曲:創建有機風格指南

    - 更多信息 - 參考書目
    - 索引