Web Dragons: Inside the Myths of Search Engine Technology

Description

In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It’s where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines.

Search engines—“web dragons”—are the portals through which we access society’s treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? What’s coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right now—and this book shows you what it will look like and how it will change your world.

Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyes—and make you blink.

 

Table of Contents

Preface

1. Setting the Scene
According to the Philosophers
Enter the Technologists
The Information Revolution
The World-Wide Web
So What?
Notes and Sources

2. Literature and The Web
Changing Face of Libraries
Metadata
So What?
Notes and Sources

3. Meet the Web
Basic Concepts
Web Pages: Documents and Beyond
Metrology and Scaling
Structure of the Web
So What?
Notes and Sources

4. How to Search
Searching Text
Searching in a Web
Developments in Web Search
So What?
Notes and Sources

5. The Web Wars
Preserving the Ecosystem
Increasing Visibility: Tricks of the Trade
Business, Ethics, and Spam
The Anti-Spam War
So What?
Notes and Sources

6. Who Controls Information?
The Violence of the Archive
Web Democracy
Privacy and Censorship
Copyright and the Public Domain
The Business of Search
So What?
Notes and Sources

7. The Dragons Evolve
Communities
Private Subnetworks
The User as Librarian
Your Computer and the Web
So What?
Notes and Sources

References

Index

Description

自千禧年轉折點以來，與資訊相關的人們的生活已經完全改變。我們所需要的幾乎所有資訊都在網路上，如果不是今天，就是明天。這是我們學習和娛樂、購物和做生意、與舊朋友保持聯繫和結識新朋友的地方。是什麼讓我們能夠找到我們需要的資訊？搜尋引擎。

搜尋引擎-「網路巨龍」-是我們訪問社會寶藏資訊的入口。它們與過去幾個世紀的圖書館員相比如何？圖書館在由網路主導的世界中將扮演什麼角色？網路是如何組織的？誰控制著它的內容，他們是如何做到的？搜尋引擎是如何運作的？那些想要向我們銷售商品的人如何利用網路的可見性？明天會有什麼，我們能夠影響嗎？我們正在見證一個新時代的曙光，從現在開始-這本書將向您展示它的樣子，以及它將如何改變您的世界。

您每天使用搜尋引擎嗎？您是開發人員或圖書館員，幫助他人解決資訊需求？您是研究人員或記者，網路已經徹底改變您的工作方式？您是網路行銷人員或網站設計師，您的職業存在是因為網路？無論您是誰：如果您關心資訊，這本書將打開您的眼界-並讓您眨眼。

Table of Contents

前言
1. 背景
- 根據哲學家
- 技術人員的介入
- 資訊革命
- 世界網際網路
- 那又怎樣？
- 註解和來源

2. 文學與網路
- 圖書館的變革
- 元資料
- 那又怎樣？
- 註解和來源

3. 認識網路
- 基本概念
- 網頁：文件與更多
- 測量與擴展
- 網路結構
- 那又怎樣？
- 註解和來源

4. 如何搜尋
- 搜尋文字
- 在網路中搜尋
- 網路搜尋的發展
- 那又怎樣？
- 註解和來源

5. 網路戰爭
- 保護生態系統
- 增加可見性：行業的技巧
- 商業、倫理和垃圾郵件
- 反垃圾郵件戰爭
- 那又怎樣？
- 註解和來源

6. 誰控制資訊？
- 檔案庫的暴力
- 網路民主
- 隱私與審查
- 版權與公共領域
- 搜尋業務
- 那又怎樣？
- 註解和來源

7. 巨龍的演變
- 社群
- 私人子網路
- 使用者作為圖書館員
- 您的電腦和網路
- 那又怎樣？
- 註解和來源

參考文獻

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