Visual Thinking: for Design (Paperback)

Colin Ware

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商品描述

Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
. Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
. Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
. Steeped in the principles of "active vision," which views graphic designs as cognitive tools.

商品描述(中文翻譯)

在設計師越來越需要以有助於觀眾思考的方式呈現資訊的情況下,幸運的是,人類視覺感知相對較新的科學研究結果提供了有價值的指導。在《視覺思維設計》一書中,科林·韋爾將我們對感知、認知和注意力的了解轉化為設計師可以直接應用的具體建議。他展示了設計可以被視為認知工具,就像錘子是使用者手的延伸一樣,設計也是觀眾大腦的延伸。無論是經驗豐富的專業設計師還是學生,都將學習如何最大程度地發揮他們為使用者設計的資訊工具的力量。

本書以視覺思維作為一個複雜的過程,並提供了在每個階段都可以使用特定設計技巧來支持的實用資訊,適用於負責設計工作的設計師和軟體開發人員。書中包含數百個例子,其中許多以整合的文字和全彩圖表的形式呈現。本書深受「主動視覺」原則的影響,將圖形設計視為認知工具。