Visual Thinking: for Design (Paperback)
暫譯: 視覺思考：設計的藝術 (平裝本)

Colin Ware

Visual Thinking: for Design (Paperback)

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商品描述

Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
. Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
. Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
. Steeped in the principles of "active vision," which views graphic designs as cognitive tools.

商品描述(中文翻譯)

設計師越來越需要以有助於觀眾思考過程的方式呈現資訊。幸運的是，來自相對新興的人類視覺感知科學的研究結果提供了寶貴的指導。

在《設計的視覺思考》中，Colin Ware 將我們目前對感知、認知和注意力的理解轉化為設計師可以直接應用的具體建議。他展示了設計如何被視為認知的工具——就像錘子是使用者手的延伸一樣，設計也是觀者大腦的延伸。

無論是經驗豐富的專業設計師還是學生，都將學會如何最大化他們為使用者設計的信息工具的效能。

- 將視覺思考呈現為一個複雜的過程，並在每個階段使用特定的設計技術來支持。
- 為負責設計的設計師和軟體開發人員提供實用的、以任務為導向的信息。
- 包含數百個範例，許多以整合文本和全彩圖表的形式呈現。
- 深入探討「主動視覺」的原則，將圖形設計視為認知工具。

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