Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies (Paperback)

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways.  Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques.

*The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants - from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results

「超越使用者體驗實驗室」這本書介紹了進行線上可用性研究的方法。傳統上，可用性測試和使用者體驗研究通常在受控實驗室中進行，並且只有少數可用性專業人員具備設置這類研究、分析數據並以有效方式呈現的經驗。然而，越來越多的公司也希望能夠測試大樣本量，以便根據特定使用者群體比較數據，並了解他們在不同使用者群體中的體驗差異。線上可用性測試提供了解決方案，允許測試人員同時從數千名使用者那裡獲取反饋。本書提供了進行線上可用性研究的實踐方法，幫助從業人員通過具有成本效益、高效和可靠的實踐方法收集豐富的數據。讀者將對線上可用性測試的能力有深入的了解，了解何時適合使用線上可用性測試，何時不適合使用，以及各種線上可用性測試技術的種類。

這本書是第一本關於使用互聯網進行大規模使用者體驗研究的指南，從頭到尾介紹了如何進行線上測試，並涵蓋了關於線上研究的基本提示，以確保成本效益和可靠的結果。