Design to Thrive: Creating Social Networks and Online Communities that Last (Paperback)

Tharon Howard

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商品描述

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful.

Design to Thrive presents tried and tested design methodologies, based on the author's decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute.



  • Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs
  • Contains real world stories from popular, well known communities to illustrate how the concepts work
  • Features a companion online network that employs the techniques outlined in the book

商品描述(中文翻譯)

社交網絡和線上社群正在重新塑造人們在個人和職業生活中的溝通方式。是什麼使一些社群成功而其他社群失敗?是什麼吸引了使用者?是什麼促使他們加入?是什麼讓他們一直回來?企業家和企業正求助於使用者體驗專家來解決這個問題。儘管他們具備評估和創建各種界面的能力,但社交網絡需要一套不同的設計原則和對使用者的思考方式才能取得成功。

《設計繁榮》介紹了經過試驗和驗證的設計方法,這些方法基於作者數十年的研究,以確保線上社群的成功和可持續發展,無論是為員工分享程序和最佳實踐的Wiki,還是為下一個Facebook。該書描述了四個被稱為「RIBS」的標準,這些概念對於成功和可持續發展的線上社群的設計至關重要。這些概念為設計師提供了所需的工具,以生成明智的創意和高效的設計思路,主動思考他們正在建立或維護的社群,並設計鼓勵使用者積極參與的社群。

- 提供創建繁榮社交網絡的必要工具,幫助設計師避免常見陷阱、避免昂貴的錯誤,並確保社群滿足客戶需求。
- 包含來自知名社群的真實故事,以說明這些概念的運作方式。
- 提供了一個在線社群網絡,應用了書中所述的技巧。