It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects (Paperback)
暫譯: 我們的研究：獲得利益相關者對使用者體驗研究專案的支持 (平裝本)
Tomer Sharon
- 出版商: Morgan Kaufmann
- 出版日期: 2012-03-19
- 售價: $1,520
- 貴賓價: 9.5 折 $1,444
- 語言: 英文
- 頁數: 288
- 裝訂: Paperback
- ISBN: 0123851300
- ISBN-13: 9780123851307
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相關分類:
使用者經驗 UX
海外代購書籍(需單獨結帳)
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相關主題
商品描述
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside.
*Features a series of video interviews with UX practitioners and researchers
*Provides dozens of case studies and visuals from international research practitioners
*Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
*Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes
商品描述(中文翻譯)
《這是我們的研究》為從事使用者體驗（UX）研究的人士提供了一個戰略框架，幫助他們在利益相關者面前發聲。它提供了在規劃、執行、分析和報告UX研究過程中，讓利益相關者參與的必要技術。顯著提高產品經理、工程師和管理層同意進行研究並根據其結果採取行動的機會；遵循書中詳細介紹的Tomer Sharon的技術和方法。
* 包含一系列與UX實踐者和研究者的視頻訪談
* 提供來自國際研究實踐者的數十個案例研究和視覺資料
* 提供一套工具，幫助您向利益相關者證明您的工作，應對辦公室政治，並提升您的客戶技能
* 提出經過驗證的技術，以達成積極、有用和富有成效的結果
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