Grounded Innovation: Strategies for Creating Digital Products (Paperback)

How will you design the next big thing? And the thing after that? And after that.? This book can help, by providing practical techniques for the innovation process which consists of invention and investigation. Smart products are popping up everywhere and we are constantly presented with newer, better 'things' that enhance our everyday lives - the pace continually speeding up.

Efficiency of creativity mixed with designing within budgetary and business culture parameters is difficult on a good day. This book provides extensive examples of products that did and didn't make it to consumers and why so that you can learn from the mistakes of others rather than your own. The author also offers a succinct framework for idea generation, prototyping and testing and what to do when you get unexpected results.

*Wide variety of examples show how novel technical and conceptual innovations became commercial breakthroughs

*Provides guidelines to innovation in a new technical environment including prototyping and testing

*Discusses how to innovate within the cultural or financial parameters of a business

你將如何設計下一個大事？再下一個？再下一個？這本書可以幫助你，提供創新過程中的實用技巧，包括發明和調查。智能產品無處不在，我們不斷面臨著更新、更好的「東西」，提升我們的日常生活 - 速度不斷加快。

在預算和商業文化參數內進行創意設計的效率在好日子裡也很困難。這本書提供了大量產品的例子，這些產品是否成功推向消費者，以及為什麼成功或失敗，讓你能夠從別人的錯誤中學習，而不是自己犯錯。作者還提供了一個簡明的框架，用於產生想法、原型製作和測試，以及在獲得意外結果時應該怎麼做。

*廣泛的例子展示了新穎的技術和概念創新如何成為商業突破
*提供在新技術環境中進行創新的指南，包括原型製作和測試
*討論如何在企業的文化或財務參數內進行創新