Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

Seufert, Eric Benjamin

  • 出版商: Morgan Kaufmann
  • 出版日期: 2014-01-27
  • 售價: $1,610
  • 貴賓價: 9.5$1,530
  • 語言: 英文
  • 頁數: 233
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0124166903
  • ISBN-13: 9780124166905
  • 相關分類: 經濟學 Economy

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商品描述

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.