Understanding Your Users: A Practical Guide to User Research Methods, 2/e (Paperback)

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way.

Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action.

This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.

• Completely new and revised edition includes 30+% new content!
• Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products
• Includes all new case studies for each method from leaders in industry and academia

這本全新且完全更新的版本是一本全面且易於閱讀的「如何」使用者研究方法指南。您將學習到許多不同的使用者研究方法，以及方法前後的考量，例如招募、活動引導或主持、與產品開發團隊/客戶協商，以及將您的結果納入產品中。對於每種方法，您將了解如何準備和進行活動，以及如何分析和呈現數據 - 一切都以實用和實際操作的方式進行。

每種介紹的方法都提供了關於使用者及其需求（例如功能需求、資訊架構）的不同資訊。這些技術可以一起使用，以形成使用者需求的完整圖像，或者可以在產品開發生命週期中分開使用，以回答特定的產品問題。這些技術幫助產品團隊了解使用者體驗研究的價值，提供使用者行為和成功所需的洞察力。您將找到來自業界和學術界領袖的全新案例研究，展示每種方法的實際應用。

無論您是新手還是經驗豐富的使用者體驗專業人士，這本書都能為您提供幫助。閱讀完本書後，您將能夠根據研究問題選擇適合的使用者研究方法並進行使用者研究。然後，您將能夠將您的研究結果應用於自己的產品中。

- 全新修訂版包含30%以上的全新內容！
- 探索您準備進行任何使用者研究活動所需的基礎，並確保將結果納入您的產品中
- 包含來自業界和學術界領袖的每種方法的全新案例研究