Successful User Experience: Strategies and Roadmaps (Paperback)

Elizabeth Rosenzweig

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商品描述

Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you’ll understand:

  • How to bring high-level planning into concrete actionable steps
  • How Design Thinking relates to creating a good UX
  • How to set UX Goals for a product or project
  • How to decide which tool or methodology to use at what point in product lifecycle

This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.

  • Uses strategic models that focus product design and development
  • Teaches how to decipher what tool or methodology is right for a given moment, project, or a specific team
  • Presents tactics on how to understand how to connect the dots between tools, data, and design
  • Provides actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products
  • Case studies in each chapter to aid learning

商品描述(中文翻譯)

《成功的使用者體驗:策略與路線圖》為您提供了一個實用指南,幫助您將所有使用者體驗(UX)的元素整合在一起,創建一個包含策略、工具和方法論的戰略。作者借鑒了使用者體驗課程中的經驗和自己在這個領域超過25年的經驗,解釋了戰略模型在根據可用數據和資源來完善目標方面的價值。您將學習如何從高層次思考使用者體驗,設定產品或項目的目標,並將其轉化為具體可行的步驟。閱讀本書後,您將了解:

- 如何將高層次規劃轉化為具體可行的步驟
- 設計思維如何與創建良好的使用者體驗相關
- 如何為產品或項目設定使用者體驗目標
- 如何在產品生命周期的不同階段選擇使用哪種工具或方法論

本書以使用者體驗的接受度為出發點,通過可行的步驟和案例研究來建立一個完整的策略,從產品設計、開發和商業化的大局觀,到使用者體驗如何幫助創造更強大的產品。這是您完整的使用者體驗圖書館中必不可少的一本書。

本書特點包括:

- 使用以產品設計和開發為重點的戰略模型
- 教授如何判斷在特定時刻、項目或特定團隊中使用哪種工具或方法論
- 提供了關於如何理解工具、數據和設計之間關聯的策略
- 提供了可行的步驟和案例研究,幫助使用者制定一個完整的策略,從產品設計、開發和商業化的大局觀,到使用者體驗如何幫助創造更強大的產品
- 每章都有案例研究,有助於學習