Presumptive Design: Design Provocations for Innovation (Paperback)

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

• Provides actionable approaches to inform strategy and problem definition through design thinking
• Offers a design-based research method to complement existing market, ethnographic and customer research methods
• Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
• Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied

「未來的一切你所知道的都是錯誤的。《Presumptive Design: Design Provocations for Innovation》適用於那些正在「創造」未來的人：未來的產品、服務、公司、策略和政策。它介紹了一種設計研究方法，將洞察力的時間從數月縮短到數天。Presumptive Design是一種基於敏捷的方法，用於確定您的受眾的關鍵需求。通過快速製作的工件，您的團隊與客戶合作，確定您所期望的結果中的首選和有利元素。Presumptive Design聚焦於用戶的問題空間，為您的業務策略、項目的早期定義和創新流程提供信息。本書結合設計理論的討論、案例研究和實踐指南，為企業領導者、管理者和創新者提供了設計思維和用戶體驗在早期問題定義的背景下的好處。Presumptive Design是一種先進的技術，使用起來快速方便：閱讀本書的幾天內，您的研究和設計團隊就可以應用這種方法，獲得對未來的降低風險的觀點。」

「本書提供了可行的方法，通過設計思維來指導戰略和問題定義」
「提供了一種基於設計的研究方法，以補充現有的市場、民族誌和客戶研究方法」
「展示了一種強大的技術，通過以客戶為先，早期在創新流程中識別破壞性創新」
「通過案例研究和風險因素的探討，呈現了每個概念，包括在技術應用錯誤的情況下的警告」