Artful Making: What Managers Need to Know About How Artists Work

As the world economy has moved increasingly from a manufacturing-based to a knowledge-based economy, the need for companies and employees to be innovative and agile becomes more and more critical. This book looks at how companies and employees can engineer ingenuity and innovation, how to manufacture, in a sense, the next great idea. Based on the research of Harvard Business School professor, Robert Austin, and the insight of Theater Director, Lee Devin, the book looks at how, through the metaphor of theater production, knowledge workers can achieve innovation on cue. Innovative companies and products win in today's economy, the companies that can generate innovation more often will win more often. This book will show companies how.

Table of Contents

Foreword.
Introduction.
1. What's Really Different About Knowledge Work.

2. Artful Making Relies on Emergence.

3. Artful Making is Iterative, Not Sequential.

4. The Prerequisite Conditions for Artful Making.

5. Artful Making as Part of the Shift to a Knowledge Economy.

6. Artful Making Turns Industrial Notions of Control Upside Down.

7. Artful Making Reconceives; Industrial Making Replicates.

8. Artful Making Requires a Secure Workspace.

9. Artful Making Embraces Uncertainty Instead of Protecting Against It.

10. Artful Making is Fiscally Responsible.

11. Artful Management.

12. A Final Word.

Bibliography.
Acknowledgements.
Index.

隨著世界經濟從以製造為基礎轉向以知識為基礎的經濟，公司和員工需要更具創新和靈活性的能力變得越來越重要。本書探討了公司和員工如何培養獨創性和創新能力，如何在某種程度上「製造」下一個偉大的點子。本書基於哈佛商學院教授羅伯特·奧斯汀的研究和劇場導演李·德文的見解，通過劇場製作的隱喻，探討了知識工作者如何能夠按需實現創新。在當今經濟中，創新的公司和產品能夠取得勝利，而能夠更頻繁地產生創新的公司將更加勝出。本書將向公司展示如何實現這一點。

目錄
前言
引言
1. 知識工作的真正不同之處
2. 藝術性製造依賴於出現
3. 藝術性製造是迭代的，而不是順序的
4. 藝術性製造的先決條件
5. 藝術性製造作為轉向知識經濟的一部分
6. 藝術性製造顛覆了對控制的工業觀念
7. 藝術性製造重新構想，工業製造複製
8. 藝術性製造需要一個安全的工作空間
9. 藝術性製造擁抱不確定性，而不是防範它
10. 藝術性製造是財務負責的
11. 藝術性管理
12. 最後一句話
參考文獻
致謝
索引