A Manager's Guide to Database Technology, A: Building and Purchasing Better

Summary

This easy-to-follow introduction is designed to help professionals better understand how to use database system technology. The author provides a highly accessible introduction to the paradigms, principles, and applications of databases. This book explains strategic issues in a non-technical manner that is accessible to business decision-makers of all levels of experience and will help them avoid damaging mistakes.

FEATURES/BENEFITS

• Focus is on strategies instead of on fine details.
• Provides readers with an accessible presentation of technology so they can easily grasp key ideas.
• Integrates real-life anecdotes.
• Presents material grounded in reality so professionals can readily use the information.
• Coverage of both newly developed applications and purchased software.
• Prepares readers for selecting and using these different types of applications
• Discusses both operational applications (transaction-oriented) and analytical applications (data warehouses).
• Provides readers with a useful comparison of both technologies.
• Specific recommendations denoted by icons.
• Offers professionals clear advice for how to improve their use of database systems.
• Abundant tables, figures, and bullet lists.
• Provides visual reinforcement of material.