Technology Lost: Hype and Reality in the Digital Age

Ron Schneiderman

Technology Lost: Hype and Reality in the Digital Age

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商品描述

This book is about how many technologies emerge, are almost immediately promoted or "hyped" in hopes of winning investors and/or the hearts and minds of consumers who one day might want to invest in this technology (or product) themselves. It addresses consumer speculation about technology and provides a framework for smarter, more profitable investments.

Table of Contents

Introduction: Riding the Hype Cycle.
1. You Can't Always Blame the Technology.

Technical Standards. Bureaucracy. Convergence. Interoperability. Regulatory Issues. Legislation. Mergers and Alliances. Investments. The VC Market. Litigation.


2. Good Examples, Bad News.

The E-Books Story: Not Exactly a Page-Turner. The WAP Flap. Biting into Bluetooth. Calling Big LEO. HDTV-Not a Pretty Picture. Information Appliances (Or Home on the Digital Range). Home Networks and Home Automation. DSL Takes Its Hits. Voice Recognition—So Much Talk. A Cry for Help.


3. When Technology “Push” Comes to Shove.

Mobile Commerce Becomes a Tough Sell. Telematics Downshifts. GPS-The Sky's The Limit. The Data Game. Ready for My Closeup. Trade Shows: Walking the Walk. Have I Got an Article for You.


4. Good Examples, Good News.

Over-the-Air Cellular Phone Repair. Get Smart (Cards). How Smart Is Artificial Intelligence? Playing (Wireless) Games.


5. Growing the Internet (Wirelessly).

Who Needs It? An Optical Illusion. More (or Less) Online Shopping. The Dot-Com Bomb. The Digital Divide.


6. Future Hype.

Obeying the Law. A Real Learning Experience. Battery-Powered People. 3G and Thee. In This Corner. Improved Internet Access. And Fourth Generation (4G) Wireless? Technology Fatigue. Less Timely Timelines….


Technology Timelines.
Bibliography.
Index.
About the Author.

商品描述(中文翻譯)

這本書探討了許多技術如何出現，幾乎立即被宣傳或炒作，希望能贏得投資者和/或消費者的心，這些消費者有一天可能希望投資於這項技術（或產品）自己。它解答了消費者對技術的猜測，並提供了一個更聰明、更有利可圖的投資框架。

目錄
引言：乘著炒作周期
1. 不能總是怪罪技術
技術標準、官僚主義、融合、互通性、監管問題、立法、合併和聯盟、投資、風險投資市場、訴訟

2. 好例子，壞消息
電子書的故事：並不是一個引人入勝的故事、WAP的困境、咬著藍牙、呼叫大型LEO、高畫質電視-不是一幅美麗的圖畫、信息設備（或家庭數字化範圍）、家庭網絡和家庭自動化、DSL受到打擊、語音識別-如此多的談話、求救

3. 當技術“推”到了極限
移動商務變得難以銷售、遙感技術降低、GPS-天空是極限、數據遊戲、準備好我的特寫、展會：走出去、我有一篇文章給你

4. 好例子，好消息
無線手機維修、智能卡、人工智能有多聰明？玩（無線）遊戲

5. 發展互聯網（無線）
誰需要它？一個光學幻象、更多（或更少）的網上購物、互聯網泡沫、數字鴻溝

6. 未來的炒作
遵守法律、真正的學習經驗、電池供電的人、3G和你、在這個角落、改進的互聯網訪問、第四代（4G）無線？技術疲勞、不那麼及時的時間表

技術時間表、參考文獻、索引、關於作者

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