The Essential Guide to Mobile Business

Ingrid Vos, Pieter deKlein

  • 出版商: Pearson Education
  • 出版日期: 2001-10-01
  • 定價: USD $34.99
  • 售價: $299
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Paperback
  • ISBN: 013093819X
  • ISBN-13: 9780130938190

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產品描述

The complete, non-technical introduction to next-generation m-business technologies and applications.

  • Identify your most profitable m-business opportunities now!
  • Understand today's key m-business technologies
  • Preview tomorrow's breakthroughs, including GPRS, EDGE, and 3G
  • Includes 17 real-world m-business case studies
  • Contains a five-step plan for establishing your Wireless Web presence

Mobile business technologies will enable virtually any business function to be delivered via wireless devices such as cell phones, pagers, and PDAs—allowing people to conduct business anywhere, as easily as they can do it at home or at the office. In The Essential Guide to Mobile Business, two pioneering implementers deliver a complete, up-to-the-minute m-business briefing for every executive; marketing, sales, or PR professional; or investor who needs accurate, accessible information for decision-making!

  • The mobile Internet: what it means to customers, entrepreneurs, and developers
  • WAP, Bluetooth, and today's other key technologies
  • Tomorrow's "just around the corner" breakthroughs: GPRS, UMTS, and EDGE
  • Competitive and strategic analyses of key mobile players, applications and technologies
  • 17 real-world case studies help you identify your best m-business opportunities
  • 5-step action plan for establishing your mobile Internet presence
  • How m-business is likely to mature and evolve in the coming years
  • By the implementers of the world's first commercial WAP mobile portal

Want to know what mobile business will mean to you, and how you can profit from it? The Essential Guide to Mobile Business delivers real answers—straight from the experts who are making it happen!

Table of Contents

Preface.
Structure of the Book.
WAP and the Future.

WAP. Cellular Network Standards. New Possibilities. Always and Everywhere.


2. Similarities and Differences between WAP and the Internet.

WAP versus the Internet for the User. WAP versus the Internet for the Service Provider. WAP versus the Internet for the Service Developer. WAP and Corporate Networks.


3. The Rapid Development of Mobile Communications.

Mobile Communication. Different Roles in Mobile Communication. Mobile Phone Usage. Mobile Company Networks.


4. The Internet.

Different Roles in Service Provision. Internet Usage. Company Networks.


Mobile Internet.

Mobile Internet outside Europe. Different Roles with Mobile Internet. The Fight for Market Share for Hybrid Devices. Conflicts in the Value Chain.


6. Mobile Internet: Get on Board Now, or Wait?

Trends in Society. Start Now or Wait. Mobile Internet in Business-to-Business Relationships. Mobile Internet as Trend Accelerator.


Opportunities and Threats of Mobile Internet for Your Business.

Customers. Competition. New Entrants to Market. Substitutes. Suppliers.


7. WAP in the Real World.

CMG—ICT Services Group. Emerce—E-Business Publisher. IMedia—Multimedia Design Agency. De Telegraaf—Newspaper Publisher. Scoot—Finder Service. Atos Origin—IT Services Company. Lotus—Software Company. Bruna—Retail Chain. Bibit—Payment Service Provider. 123internet—Content Organizer. AtoBe—Wireless Application Service Provider. Finphone—Financial Information Provider. Siennax—Application Service Provider. Sky Radio—Radio Station. Twigger—Worldwide Email Access. WAPDrive—WAP Portal. XS4ALL—Internet Service Provider.


9. Five Steps to a Successful WAP Site.

Step 1: A Clear Objective. Step 2: The Marketing Mix. Step 3: Financial Analysis. Step 4: Plan of Action. Step 5: Control and Reporting.


10. A Look into the Mobile Future.
Appendix A. Examples and Tips to Build a WAP Site.

Example 1: A Flash Screen with Logo. Example 2: Links to Other Pages. Example 3: The Use of a Parameter. Example 4: Selection from Options.


Appendix B. List of Interesting URLs.
Abbreviations.
Index.
About the Authors.