Electronic Commerce 2002: A Managerial Perspective, 2/e (IE-Paperback)

Efraim Turban

  • 出版商: Prentice Hall
  • 出版日期: 2002-01-14
  • 定價: $820
  • 售價: 2.4$199
  • 語言: 英文
  • 頁數: 960
  • ISBN: 0130984256
  • ISBN-13: 9780130984258

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For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

Table of Contents

I. A REAL REVOLUTION.

1. Overview of Electronic Commerce.
Appendix: Supply and value chains.
2. The Digital Economy.

II. B2C EC —INTERNET MARKETING.

3. Retailing in Electronic Commerce (e-Tailing).
4. Internet Consumers, e-Service, and Market Research.
Appendix: CRM.
5. Advertisement in E-Commerce.

III. B2B EC.

6. Company-Centric B2B.
Appendix: From Traditional to Internet-Based EDI.
7. E-Marketplaces and B2B Exchanges.
Appendix: The Extranets.
8. B2B Support Services.

IV. OTHER EC MODELS AND APPLICATIONS.

9. Dynamic Pricing: Auctions and More.
10. Service Industries, Online Publishing, and Knowledge Dissemination.
11. Intrabusiness, e-Government, and More.

V. BUILDING EC SYSTEMS.

12. Building E-Commerce Applications and Infrastructure.
Appendix 12A: Building an Application with Yahoo! Store.
13. E-Commerce Security.
14. Electronic Payment Systems.
15. Order Fulfillment, Logistics, and Supply Chain Management.

VI. IMPLEMENTING EC.

16. EC Strategy and Implementation.
17. The Regulatory Environment of Electronic Commerce.
18. E-Communities, Global, and Other Issues in EC.
19. M-Commerce.
Appendices: A. Infrastructure for EC. B. Web Tools, Web Page Design and Creation. C. Web Programming. D. Intelligent Agents. (Located on the Text Website).