Electronic Commerce 2012: Managerial and Social Networks Perspectives, 7/e (Hardcover)

Efraim Turban, David King

  • 出版商: Pearson
  • 出版日期: 2011-10-14
  • 售價: $960
  • 語言: 英文
  • 頁數: 792
  • 裝訂: Hardcover
  • ISBN: 0132145383
  • ISBN-13: 9780132145381

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商品描述

Explore the many aspects of electronic commerce through a managerial perspective.

 

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.

 

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.