Electronic Commerce 2012: Managerial and Social Networks Perspectives, 7/e (Hardcover)

Efraim Turban, David King

  • 出版商: Pearson FT Press
  • 出版日期: 2011-10-14
  • 售價: $990
  • 語言: 英文
  • 頁數: 792
  • 裝訂: Hardcover
  • ISBN: 0132145383
  • ISBN-13: 9780132145381
  • 下單後立即進貨 (約5~7天)



Explore the many aspects of electronic commerce through a managerial perspective.


Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.


To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.