Strategic Management And Business Policy Toward Global Sustainability, 13/e (IE-Paperback)

Thomas L. Wheelen , J. David Hunger

  • 出版商: Prentice Hall
  • 出版日期: 2011-12-31
  • 售價: $1,250
  • 貴賓價: 9.8$1,225
  • 語言: 英文
  • 頁數: 912
  • ISBN: 0132570203
  • ISBN-13: 9780132570206

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<內容簡介>

PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY

  • Chapter 1.  Basic Concepts in Strategic Management
  • Chapter 2.  Corporate Governance
  • Chapter 3.  Ethics and Social Responsibility in Strategic Management

PART TWO: SCANNING THE ENVIRONMENT

  • Chapter 4.  Environmental Scanning & Industry Analysis
  • Chapter 5.  Internal Scanning & Organizational Analysis

PART THREE: STRATEGY FORMULATION

  • Chapter 6.  Strategy Formulation: Situation Analysis & Business Strategy
  • Chapter 7.  Strategy Formulation: Corporate Strategy
  • Chapter 8.  Strategy Formulation: Functional Strategy & Strategic Choice

PART FOUR: STRATEGY IMPLEMENTATION AND CONTROL

  • Chapter 9.  Strategy Implementation: Organizing for Action
  • Chapter 10.  Strategy Implementation: Staffing & Directing
  • Chapter 11.  Evaluation & Control

PART FIVE:  INTRODUCTION TO CASE ANALYSIS

  • Chapter 12.  Suggestions for Case Analysis

PART SIX: WEB CHAPTERS: OTHER STRATEGIC ISSUES

  • Web Chapter A.  Strategic Issues in Managing Technology & Innovation
  • Web Chapter B.  Strategic Issues in Entrepreneurial Ventures & Small Businesses
  • Web Chapter C.  Strategic Issues in Not-For-Profit Organizations