Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics (Paperback)

"A very rich book sprinkled with real-life examples as well as battle-tested advice.”
—Pierre Haren, VP ILOG, IBM

"James does a thorough job of explaining Decision Management Systems as enablers
of a formidable business transformation.”
—Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM

Build Systems That Work Actively to Help You Maximize Growth and Profits
Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments?

Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth.

Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges.

Coverage includes

• Understanding how Decision Management Systems can transform your business
• Planning your systems “with the decision in mind”
• Identifying, modeling, and prioritizing the decisions you need to optimize
• Designing and implementing robust decision services
• Monitoring your ongoing decision-making and learning how to improve it
• Proven enablers of effective Decision Management Systems: people, process, and technology
• Identifying and overcoming obstacles that can derail your Decision Management Systems initiative

「這本書非常豐富，其中穿插了真實案例和經過實戰驗證的建議。」
— Pierre Haren, IBM ILOG副總裁

「James詳細解釋了決策管理系統作為強大業務轉型的推動者。」
— Deepak Advani, IBM商業分析產品和SPSS副總裁

「建立能夠積極幫助您最大化增長和利潤的系統」
大多數公司依賴的是主要被動的運營系統。但如果您的系統能夠積極參與優化業務呢？如果您的系統能夠自主智能地行動呢？學習，而不僅僅是報告？賦予用戶採取行動的能力，而不僅僅是升級他們的問題？在不需要大量IT投資的情況下進行演進？

決策管理系統可以實現所有這些，甚至更多。在這本書中，該領域的領先專家展示了如何使用它們來創造前所未有的業務價值。James Taylor展示了如何將運營和分析技術相結合，創建更具靈活性、更具分析性和更具適應性的系統。通過實際案例研究，您將學習如何結合預測分析、優化和業務規則等技術，改善客戶服務、減少欺詐、管理風險、增強靈活性和推動增長。

這本書既是一本實用的指南，也是一個規劃框架，專注於主流業務挑戰。

內容包括：
- 了解決策管理系統如何改變您的業務
- 在規劃系統時「以決策為中心」
- 確定、建模和優化您需要優化的決策
- 設計和實施強大的決策服務
- 監控您持續的決策過程並學習如何改進
- 有效的決策管理系統的證實推動者：人、流程和技術
- 突破可能阻礙您的決策管理系統計劃的障礙