Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2/e (Paperback)

David Taber

  • 出版商: Prentice Hall
  • 出版日期: 2013-11-05
  • 售價: $1,485
  • 貴賓價: 9.5$1,411
  • 語言: 英文
  • 頁數: 624
  • 裝訂: Paperback
  • ISBN: 013351739X
  • ISBN-13: 9780133517392
  • 立即出貨 (庫存 < 3)

商品描述

New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com

 

From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.

 

Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com’s most recent releases.

 

Reflecting all that’s been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You’ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today’s key obstacles to maximizing the value of Salesforce.com.

 

New coverage in this revised edition includes

  • Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value
  • Leveraging tablets and smartphones to build your CRM strategy
  • Identifying prospects and delighting customers through Salesforce.com’s Social CRM capabilities
  • Promoting more effective internal and external collaboration with Chatter
  • Identifying best practices for going “all Cloud”—and managing the attendant risks
  • Establishing realistic “hard” and “soft” metrics for everything from productivity and profitability to social CRM performance
  • Discovering today’s most valuable third-party AppExchange products

Together with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.  

商品描述(中文翻譯)

新工具和最佳實踐:如何透過Salesforce.com推動更多銷售和利潤

從Chatter到Service Cloud,Salesforce.com現在提供了前所未有的機會來提升業務表現。但大多數Salesforce.com的客戶無法實現這樣的潛力。《Salesforce.com®成功的秘訣,第二版》是唯一一本能幫助您將這些機會轉化為利潤的指南。

作者David Taber根據自己在100多個部署項目中的個人經驗,引導您了解Salesforce.com的規劃、實施和管理的各個方面。在第一版獲得極高評價的基礎上,Taber專注於Salesforce.com最新版本中最有價值的創新。

Taber根據對Salesforce.com的實踐經驗,提供了針對銷售、市場營銷、客戶服務、財務、法律、IT等領域的以結果為導向的最佳實踐。您將找到關於加速用戶採用、實現更強大的運營結果以及克服當今最重要的障礙以最大化Salesforce.com價值的不可或缺的新見解。

這本修訂版中的新內容包括:
- 使用Service Cloud降低成本、加快收入時間、提高靈活性和最大化客戶生命周期價值
- 利用平板電腦和智能手機建立您的CRM策略
- 通過Salesforce.com的社交CRM功能識別潛在客戶並讓客戶滿意
- 通過Chatter促進更有效的內部和外部協作
- 確定“全雲”最佳實踐並管理相應的風險
- 為從生產力和盈利能力到社交CRM表現的一切建立現實的“硬”和“軟”指標
- 發現當今最有價值的第三方AppExchange產品

這本修訂版連同其配套網站(SFDC-secrets.com),為每位高管、團隊成員、開發人員和利益相關者提供了更新的問卷、工作表、模板、檢查表和其他資源。