Introduction to Electronic Commerce, 3/e (Paperback)

Efraim Turban, David King, Judy Lang

  • 出版商: Pearson
  • 出版日期: 2010-10-09
  • 售價: $1,360
  • 語言: 英文
  • 頁數: 552
  • 裝訂: Paperback
  • ISBN: 0136109233
  • ISBN-13: 9780136109235

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商品描述

Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.