Introduction to Electronic Commerce, 3/e (Paperback)
Efraim Turban, David King, Judy Lang
- 出版商: Pearson
- 出版日期: 2010-10-09
- 定價: $1,700
- 售價: 8.5 折 $1,445
- 貴賓價: 8.0 折 $1,360
- 語言: 英文
- 頁數: 552
- 裝訂: Paperback
- ISBN: 0136109233
- ISBN-13: 9780136109235
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.