Electronic Commerce 2010: A Managerial Perspective (IE-Paperback)

For undergraduate and graduate electronic commerce courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks--all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".

這本書是一本全球版的皮爾遜教材，適用於本科和研究生的電子商務課程。皮爾遜的編輯團隊與世界各地的教育工作者密切合作，包含了對於美國以外的學生特別相關的內容。從管理的角度探索電子商務的多個方面。《電子商務》從管理的角度提供了對於什麼是電子商務、如何進行和管理以及如何評估其主要機會、限制、問題和風險的詳細解釋，使得電子商務對於專業和非專業的學生都具有相關性。新版反映了電子商務領域出現的最新話題，包括社交計算和「綠色IT」。