International Business: The Challenges of Globalization

《Revel International Business: The Challenges of Globalization》是一本簡潔而全面的介紹全球創業困難的書籍。它探討了國際商業中可能出現的文化障礙，以及進行成功的國際業務所必需的理論和術語。作者們通過涵蓋主要的國際商業主題、引人入勝的特點和實際案例，對這一主題提出了新的觀點，既有趣又寶貴。

第10版已經根據國際商業界的持續變化進行了全面更新，以確保它保持最新並與追求全球創業家職業生涯的人相關。

John J. Wild and Kenneth L. Wild provide a blend of skills uniquely suited to writing an international business textbook. They combine award-winning teaching and research with a global view of business gained through years of living and working in cultures around the world. Their writing makes the topic of international business practical, accessible and enjoyable.

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. He previously held appointments at the University of Manchester in England and at Michigan State University. He received his BBA, MS, and PhD degrees from the University of Wisconsin at Madison.

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W. Chipman Excellence-in-Teaching Award, the Teaching Excellence Award from the business graduates of the University of Wisconsin, and a departmental Excellence-in-Teaching Award from Michigan State University. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. Professor Wild is also a frequent speaker at universities and at national and international conferences.

The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organizations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals.

Kenneth L. Wild is affiliated with the University of London, England. He previously taught at Pennsylvania State University. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organizations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences.

Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalization of the world economy.

關於我們的作者
John J. Wild和Kenneth L. Wild是一對獨特結合的作者，非常適合撰寫國際商業教科書。他們結合了屢獲殊榮的教學和研究成果，以及多年在世界各地生活和工作的全球商業視野。他們的寫作使國際商業這個主題變得實用、易懂且有趣。

John J. Wild是威斯康辛大學麥迪遜分校的傑出商學教授。他曾在英國曼徹斯特大學和密歇根州立大學擔任職位。他在威斯康辛大學麥迪遜分校獲得了工商管理學士、碩士和博士學位。

Wild教授在本科和研究生課程中教授商業課程，並獲得了多項教學榮譽，包括Mabel W. Chipman卓越教學獎、威斯康辛大學商學畢業生卓越教學獎以及密歇根州立大學的系卓越教學獎。他曾獲得KPMG Peat Marwick和Ernst and Young Foundation的國家研究獎學金。Wild教授還經常在大學和國際會議上發表演講。

作為超過60篇著作的作者，Wild教授除了撰寫五本暢銷教科書外，還從事廣泛的研究，包括企業治理、資本市場和財務分析與預測等各種主題。他是幾個國家和國際組織的活躍成員，包括國際商學學會，並曾擔任幾本知名期刊的副編輯和編委會成員。

Kenneth L. Wild隸屬於英國倫敦大學。他曾在賓夕法尼亞州立大學任教。他在英國曼徹斯特大學（UMIST）獲得博士學位，並在威斯康辛大學獲得學士和碩士學位。Wild博士還在法國馬賽的國際事務學院進行了研究生學習。

Wild博士在本科和研究生課程中教授國際商業、市場營銷和管理學的學生，是國際商業教育的忠實貢獻者。作為幾個國家和國際組織的活躍成員，包括國際商學學會，Wild博士曾在主要大學和國際會議上發表演講。

Wild博士的研究涵蓋了一系列國際商業主題，包括市場進入模式、新興市場的國家風險、國際增長策略和全球化經濟。