Better Business
Solomon, Michael, Poatsy, Mary Anne, Martin, Kendall
- 出版商: Pearson FT Press
- 出版日期: 2022-08-02
- 售價: $10,240
- 貴賓價: 9.5 折 $9,728
- 語言: 英文
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0137671563
- ISBN-13: 9780137671564
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相關主題
商品描述
Better Business introduces the business content you need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages you to come to class prepared to have better conversations. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus on key topics in business.
The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.
商品描述(中文翻譯)
「更好的商業」以更好的方式介紹您所需的商業內容。通過呈現和連接商業的不斷變化的問題和機遇，本書鼓勵您準備好進行更好的對話。在整本書中，獨特的特點展示了相關商業企業的正面和負面結果，而迷你章節則專注於商業的關鍵主題。
第六版繼續介紹更新的社交媒體策略和技術，反映了當代商業環境中社交媒體的爆炸性增長。
作者簡介
Michael R. Solomon, PhD, Contributing Editor
Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, University of Manchester, UK. Solomon's primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.
Mary Anne Poatsy, MBA, CFP
Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University's J. L. Kellogg Graduate School of Management.
Poatsy has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.
Kendall Martin, PhD
Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and the graduate level.
Dr. Martin's education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.
As a full professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.
作者簡介(中文翻譯)
關於我們的作者
Michael R. Solomon, 博士, 貢獻編輯
Michael R. Solomon是費城聖約瑟夫大學Haub商學院的行銷學教授，也是該校消費者研究中心的主任。他同時也是英國曼徹斯特商學院的消費者行為學教授。Solomon的主要研究和諮詢興趣包括消費者行為、品牌建立和虛擬世界的行銷應用。他已經撰寫了多本教科書和專業書籍，其中他的《消費者行為學》是全球使用最廣泛的。Michael經常向商業團體講解消費者行為和行銷策略的新趨勢。
Mary Anne Poatsy, MBA, CFP
Mary Anne Poatsy是蒙哥馬利縣社區學院的高級兼職教師，教授各種商業、管理和電腦應用課程，包括面對面和線上環境。她擁有蒙特霍利奇學院心理學和教育學學士學位，以及西北大學J.L. Kellogg經濟學院金融學碩士學位。
Poatsy自1995年以來一直在各個小學和中學機構教書，包括Gwynedd Mercy College、蒙哥馬利縣社區學院、Muhlenberg College和Bucks County Community College，同時還在專業環境中進行培訓並在幾個會議上發表演講。在從事教學之前，她曾是Shearson Lehman Hutton的市政債券投資銀行部副總裁。
Kendall Martin, 博士
Kendall Martin自1988年以來一直在多所學院教書，包括維拉諾瓦大學、DeSales大學、阿卡迪亞大學、Ursinus學院、County College of Morris和蒙哥馬利縣社區學院，既在本科生也在研究生課程中教授。
Dr. Martin的學歷包括羅徹斯特大學電機工程學士學位，以及賓夕法尼亞大學的工程學碩士和博士學位。她在研究和開發環境（AT&T貝爾實驗室）擁有工業經驗，並且還有幾家初創科技公司的經驗。
作為蒙哥馬利縣社區學院的教授，她在企業家精神、學生參與度和課堂技術等主題上在全國范圍內進行演講。
