Integrated Advertising, Promotion and Marketing Communications,4/e (IE-Paperback)(美國版ISBN: 0136079423)

Kenneth E. Clow, Donald Baack

  • 出版商: Pearson Custom Publishing
  • 出版日期: 2010-04-01
  • 售價: $1,200
  • 貴賓價: 9.8$1,176
  • 語言: 英文
  • 頁數: 478
  • 裝訂: Paperback
  • ISBN: 0138157375
  • ISBN-13: 9780138157371

立即出貨 (庫存=1)

商品描述

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.