Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
暫譯: 推動：改善健康、財富與幸福的決策
Richard H. Thaler, Cass R. Sunstein
- 出版商: Penguin
- 出版日期: 2009-03-01
- 售價: $870
- 貴賓價: 9.5 折 $827
- 語言: 英文
- 頁數: 312
- 裝訂: Paperback
- ISBN: 014311526X
- ISBN-13: 9780143115267
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商品描述
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
More than 750,000 copies sold
A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year
Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
More than 750,000 copies sold
A New York Times bestseller
An Economist Best Book of the Year
A Financial Times Best Book of the Year
Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
商品描述(中文翻譯)
對於馬爾科姆·格拉德威爾的《瞬間決策》（Blink）和諾貝爾獎得主丹尼爾·卡尼曼的《思考，快與慢》（Thinking Fast and Slow）的粉絲來說，這是一本揭示我們如何做出決策的新書。
銷售超過750,000本
《紐約時報》暢銷書
《經濟學人》年度最佳書籍
《金融時報》年度最佳書籍
《推動》（Nudge）探討的是選擇——我們如何做出選擇以及如何做出更好的選擇。作者理查德·H·泰勒（Richard H. Thaler）和卡斯·R·桑斯坦（Cass R. Sunstein）基於數十年的行為科學和經濟學研究，提供了一種新的視角來防止我們所犯的無數錯誤——不明智的個人投資、不健康食品的消費、對自然資源的忽視——並向我們展示如何通過合理的“選擇架構”成功地引導人們做出最佳決策。沿襲《引爆點》（The Tipping Point）和《怪誕經濟學》（Freakonomics）的傳統，《推動》簡單明瞭、資訊豐富且引人入勝——是任何對我們個人和集體福祉感興趣的人必讀的書籍。
