e-Business Readiness: A Customer-Focused Framework

James Craig, Dawn Jutla

  • 出版商: Addison Wesley
  • 出版日期: 2000-12-21
  • 定價: $1,400
  • 售價: 2.1$299
  • 語言: 英文
  • 頁數: 480
  • 裝訂: Paperback
  • ISBN: 0201710064
  • ISBN-13: 9780201710069
  • 相關分類: 電子商務 E-commerce
  • 立即出貨(限量) (庫存=2)



e-Business Readiness is the first complete guide to realistically evaluating your e-Business: discovering your strengths, identifying your shortcomings, planning to become far more competitive -- and transforming that plan into reality. e-Business Readiness presents a comprehensive e-Business framework that delivers competitive advantage by encouraging modularity, reusability, extensibility, feedback, and above all, a relentless focus on adding customer value. Recognizing that every e-Business is different, the authors show how to identify the key weaknesses you need to address first; perform realistic e-Business opportunity and threat assessments; identify and establish appropriate partnerships; and much more. The book's companion web site, www.ebizreadiness.com, will support the book by bringing together a powerful community of e-Business entrepreneurs. For every e-Business decision-maker and implementer, including IT executives and business professionals alike.


《e-Business Readiness》是第一本完整指南,用於實際評估您的電子商務:發現您的優勢,確定您的不足之處,計劃變得更具競爭力 - 並將該計劃變為現實。《e-Business Readiness》提供了一個全面的電子商務框架,通過鼓勵模塊化、可重用性、可擴展性、反饋以及對增加客戶價值的不懈關注,提供競爭優勢。作者們認識到每個電子商務都是不同的,他們展示了如何首先確定需要解決的關鍵弱點;進行實際的電子商務機會和威脅評估;確定並建立適當的合作夥伴關係;等等。該書的配套網站www.ebizreadiness.com將通過匯集一個強大的電子商務企業家社區來支持該書。適用於每個電子商務決策者和實施者,包括IT高管和商業專業人士。