e-Business Readiness: A Customer-Focused Framework

James Craig, Dawn Jutla

  • 出版商: Addison-Wesley
  • 出版日期: 2000-12-21
  • 售價: $299
  • 語言: 英文
  • 頁數: 480
  • 裝訂: Paperback
  • ISBN: 0201710064
  • ISBN-13: 9780201710069
  • 相關分類: E-commerce 電子商務

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e-Business Readiness is the first complete guide to realistically evaluating your e-Business: discovering your strengths, identifying your shortcomings, planning to become far more competitive -- and transforming that plan into reality. e-Business Readiness presents a comprehensive e-Business framework that delivers competitive advantage by encouraging modularity, reusability, extensibility, feedback, and above all, a relentless focus on adding customer value. Recognizing that every e-Business is different, the authors show how to identify the key weaknesses you need to address first; perform realistic e-Business opportunity and threat assessments; identify and establish appropriate partnerships; and much more. The book's companion web site, www.ebizreadiness.com, will support the book by bringing together a powerful community of e-Business entrepreneurs. For every e-Business decision-maker and implementer, including IT executives and business professionals alike.